As a member of the Trailblazer Community, we know you have lots to share with your Ohana. Whether you're thinking about speaking at the next community group meeting, community conference or even Dreamforce, join our session to learn best practices for developing an awesome presentation and demo that keeps your audience engaged, focused, and inspired.

1. How to Rock Your Next
Presentation and Demo

2. LeeAnne Rimel
Principal Admin
Evangelist
Salesforce
@Leeanndroid
Rebecca Saar
Director,
Admin Marketing
Salesforce
@RebeccaSaar
Today’s Speakers

3. Forward-Looking Statement
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4. Connect with Us!
@SalesforceAdmns
#AwesomeAdmin
admin.salesforce.com
Salesforce Admins
Salesforce Admins
Salesforce Admins

5. Effective
Slides
Focused
Demo
The Right
Framework
Successful Presentations Rock to This Beat

6. Successful Presentations Rock to This Beat
The Right
Framework
Effective
Slides
Focused
Demo

7. Build Your Framework
1. Know Your Audience
• End users, admins, developers, executives
2. Frame Your Presentation
• Find the right place to start
• Consider level of knowledge
3. Find Your Focus
• What’s the one thing you want your audience to
walk away knowing?

8. Include Key Story Attributes
Strong
title
Key
thesis
Logical
flow of ideas
Memorable
supporting
details
Conclusion or
call to action
Main
character

9. Our Presentations Contain these Attributes
Title Main character
Supporting details
Thesis
Logical flow of ideas in slide titles

10. Pain-Solution Framework Overview
Leverage Common Story Frameworks
Situation 90% of the world’s data has been created in the last 12 months
Complication Less than 1% of that data has been analyzed
Question How do we close this data divide?
Answer Introducing Einstein Analytics. Analytics for everyone.
Proof points Redwood Insurance empowers 15,000 reps with data at their fingertips
Call to action Take the Trailhead Trail to learn more.

11. Outline Framework Overview
Example: Levers of Success
Diagram Graphic
1. Build
2. Market
3. Sell
4. Service Build Market Sell Service
Build Market Sell Service
Text

12. Successful Presentations Rock to This Beat
The Right
Framework
Effective
Slides
Focused
Demo

13. Consider The Medium & Setting
Are you presenting on someone else’s
computer?
Are you presenting on a large screen? With
focus on visuals?
Are you presenting in a webinar?
Are you presenting internally and need to
collaborate, update in real-time?
Google or Quip Slides may be best
Keynote is amazing
Reduce animation & reliance on visuals
Google Slides or Quip Slides
will allow easy quick edits

14. Translate Your Story Into Slide Titles
String together a story via
slide titles
Make them active, not
passive
Use Title Case
titlecaseconverter.com

15. Use Blue Boxing to Ensure Visuals Match Your Point

16. Get Real Detail Oriented
Use Paint Brush!
Crop To Shape
Adjust Within
Mask
same font
same size
same color
Top Align
Equally
Distribute
Text Align
TEXT IMAGES ALIGNMENT

17. Sunshine Chocolates Operations this year
Sunshine Choclates has had an interesting year. We have a lot to celebrate about. Gummy Bear
sales are up and that’s great. But we have more ahead. We need to bring Jelly Bean sales back up.
Slides are often hard to read and people stop paying attention half way through, or worse they
stop listening to you.
Key data shows
promising trends:
20% growth in
candy sales
Jelly Beans sales
have increased the
most.
Gummy Bears
sales needs work

18. Sunshine Chocolates Increases Sales in FY20
FY20 Key data trends:
20% growth in candy sales
Jelly Beans sales have increased
the most
FY21 Focus
Increase Gummy Bears sales

19. Check Before You Present
❏ Fix titles (title case)
❏ Evaluate subtitles
❏ Unify text treatment (fonts, font sizes, font color)
❏ Align shapes, objects and text boxes
❏ Resize and crop photos

20. Successful Presentations Rock to This Beat
The Right
Framework
Focused
Demo
Effective
Slides

21. Follow the Demo Formula

22. Deliver Your Demo Seamlessly
Engage
Audience
Set expectations
Confirm understanding
Be the tour guide
Execute Your
Plan
Slow down
Pause and reflect
Mouse carefully
Expect the
Unexpected
Screenshots/Videos
Backup orgs
Talk through it

23. Implement Key Best Practices
Don’t demo in production!
Hide sensitive data
Preload everything you can:
● Bookmark links
● Login
● File paths
● Bookmarks
Pro Tip:
Use Keyboard Maestro

24. Check Before You Demo
❏ Restart your computer
❏ Turn off notifications & turn on do not disturb
❏ Quit all non-essential apps
❏ Clean your desktop
❏ Set up Browser (Chrome People, Bookmarks Bar)

25. Effective
Slides
Focused
Demo
The Right
Framework
Successful Presentations Rock to This Beat

26. Practice Makes Perfect !
Tweet using:
#RockMyPreso
Share with us when and where you
will put these best practices into
action!
Follow the Trailmix:
bit.ly/RockMyPresoTrailmix

27. Q&A
bit.ly/AdminWebinarGroup
Slides
bit.ly/rockmypreso
Wrapping Up
Survey
Please complete
GoToWebinar survey

28. Thank you

29. Know Your Audience
End users Executives / Stakeholders Developers Admins

30. Find the right place to
start
Consider level of
knowledge
Reduce jargon
Frame Your Presentation

31. Find Your focus
What’s the one thing you want your audience to walk away knowing?

32. Leverage Common Story Frameworks
Framework Good For
Pain-Solution Customer pitch, first call deck
New Idea New technology or idea
Best Alternative Internal or external business decision
Springboard
Story
Call to action is open ended
Outline Conveying complex information
Hero’s Journey Invoke emotion and action

33. Hero’s Journey
Call to Adventure Excited by an opportunity
Superpower Discover a new skill
Challenges Put skills to the test
Abyss Failure, forced to reevaluate strategy
Transformation Change or Tweak strategy
Return to Adventure Inspired to try again

34. Build Your Slide To Support The Story
Focus on 1 point with minimal supporting
points per slide
Leverage Templates
Leave plenty of empty space
Use visuals to convey meaning when
possible

35. Put It All Together

36. 1. Created An Outline & 2. Turned It Into a Showflow
Intro
1 - story & structure
frameworks/story telling
It’s your turn: discussion question?
worksheet
2 - deck (best practices)
Bad slide, good slide (give em a bad slide)
Blue boxing
Templates
Shortcuts (blackbelt tips) (supporting
content: blog with tips)
3 - demo (best practices)
Bad demo, good demo (supporting content:
google chrome vid)
Outro
Time Activity/Topic Slides Speaker
45:00 Intro (2) 3-4 Rebecca
43:00 The Right Framework (10) 5-14 Rebecca
31:00 Slide Best Practices (15 min) 15-22 Rebecca
Slide Live Edits Rebecca
18:00 Demo Best Practices (15 min) 23-29 Gillian
Actual Demo Gillian
4:00 Example (2) 30-31 Gillian
2:00 Close & QA (1) 32-33 Gillian

37. 4. Built Slides & Created Demo Click Path
5. Reviewed, Incorporated Feedback and Practiced!!

38. Give Us Your Feedback!
Text C03
To
833 FORCE25
(833) 367-2325
Rating is 1 – 5 (5 is the best!)

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