As a Salesforce Admin, you have four core responsibilities that you need to master to succeed and grow your career. In this session, we'll dive into the core responsibility of Security and the habits you need to build to successfully master it: review roles, profiles, and permissions sets; run Health Check; align with IT, and review login history. You'll learn how to develop each habit, with expert advice and key actionable takeaways for you to implement right away. Learn about the Essential Habits for Salesforce Admins series here: https://admin.salesforce.com/blog/2020/essential-habits-for-salesforce-admins-just-got-bigger-and-better

1. Essential Habits
for Salesforce Admins:
Security
Marc Baizman, Sr. Admin Evangelist
mbaizman@salesforce.com
@mbaizman

2. Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation contains forward-looking statements about the company’s financial and operating results, which may include expected GAAP and non-GAAP financial and other
operating and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue
growth, expected current remaining performance obligation growth, expected tax rates, the one-time accounting non-cash charge that was incurred in connection with the
Salesforce.org combination; stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth and sustainability goals. The
achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if
any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of
geopolitical events; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our
strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the
seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and
infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the
resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with new data centers and
third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features,
including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services,
technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability
to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or
losses from overall market conditions that may affect the publicly traded companies within the company's strategic investment portfolio; our ability to execute our business plans;
our ability to successfully integrate acquired businesses and technologies, including delays related to the integration of Tableau due to regulatory review by the United Kingdom
Competition and Markets Authority; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property rights;
our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the
infrastructure of the Internet; the
effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and
those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances;
the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax
rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility, term
loan and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate
change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes
with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s
website at www.salesforce.com/investor.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

3. Connect With Us!
@SalesforceAdmns
#AwesomeAdmin
We’re also on
and
admin.salesforce.com

4. Join the Admin Trailhead Live
Group for Q&A
sforce.co/AdminLiveSessionGroup

5. The Importance of Habits
“Habits are not a finish line to be
crossed. They are a lifestyle to
be lived.” ― James Clear

6. User
Management
Data
Management
Security Actionable
Analytics
Master Core Admin Responsibilities
PERSONAL SUCCESS

7. User
Management
Actionable
Analytics
Data
Management
PERSONAL SUCCESS
Master Core Admin Responsibilities
Security

8. Data
Management
Security Actionable
Analytics
Master Core Admin ResponsibilitiesThe Importance of Security
Ensure users have the proper
level of access to the system
and to the data to perform their
job functions using industry
best practices.
Security

9. Protecting Data is a Partnership
Salesforce Customer
Salesforce
Prepare customers for
an evolving threat
landscape
Provide solutions that
enable the customer to
keep their data secure
Educate customers on
the need and options
for enhanced security
Customer
Adopt the latest
security controls and
features available
Continually monitor
user behaviors and
event logs
Protect sensitive
customer data in
alignment with
compliance standards

10. Record
Persona
Organization Can I log in? For how long? How many failed password attempts? Do we use Single
Sign-On? Can I wipe a users mobile if it’s lost? Can a Salesforce Administrator see my
files in the clear? What key is used for encryption?
Field
Can I see a field? Can I edit it? Can a Salesforce Administrator see the value in
the clear?
I can see the table but can I see a particular record? Can I edit it?
Can I see a table? Can I insert? Can I update? Can I delete? Can I run reports? Do I
have API access? Where can I log in from? What hours can I log in between? Do I
need to use 2FA? Can I delete encryption keys? Can I do deployments?
Key customer controlled security measures
Protecting Your Data

11. Key customer controlled security measures
Protecting Your Data
Record
Persona
Organization
Field
Password
Policies
Single
Sign-On
Certificate & Key
Management
Multi-factor
Authentication
Permission SetsProfile
Permission Set
Groups
IP Restrictions
& Login Hours
Manual &
Programmatic
Sharing
Sharing Rules,
Sets & Groups
OrgWide
Defaults Teams Territories
Role
Hierarchy
Field Level
Security

12. Principle of Least Privilege
Users should have the least
number of permissions
necessary to do their job and
nothing more.

13. Align with IT
Analyze Logins
Stay Informed
Review Roles, Sharing,
and Field Level Security
Run Health Check
Security Habits

14. Security Habits
Run Health Check
Align with IT
Analyze Logins
Stay Informed
Review Roles, Sharing,
and Field Level Security

15. Review Roles, Sharing, and Field-Level Security
Assess your org-wide defaults
on new objects
Review sharing rule criteria
and update if needed
Double-check custom roles
still match your business
processes
Test your field-level security by
logging in as different users

16. Review Permission Sets and Permission Set Groups
Group permission sets based on
user roles for easier assignment
Assign a permission set group to
users
Manage permission set groups like
a user profile
Sales Staff Permission Set Group

17. Define user’s access to fields
on a given object
Blueprint for FLS
Review Field-Level Security
Restrict access at the
Profile level
Modify settings on the
Profile and Permission Sets

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Monthly
Quarterly
Annually
Make It a Habit!
2021
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly

19. Review Roles, Sharing,
and Field Level Security
Run Health Check
Align with IT
Analyze Logins
Stay Informed
Security Habits

20. Run Health Check
Measure your Org’s security
against Salesforce’s standard
baseline
Easily identify at-risk security
settings
Fix with one click for
immediate results
Customize based on your
company’s compliance needs

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Monthly
Quarterly
Annually
Make It a Habit!
2021
Run Health
Check
Benchmark to
best practices.
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly

22. Review Roles, Sharing,
and Field Level Security
Run Health Check
Align with IT
Analyze Logins
Stay Informed
Security Habits

23. Align With IT
Understand your company IT Security
policies
Coordinate employee onboarding and
offboarding
Require complex passwords, and
define change intervals
Configure Single Sign-On (SSO) if your
company has it

24. Talk to IT About Multi-Factor Authentication
Something you know
Login Credentials
Something you have
Salesforce Authenticator
TOTP Authenticator App
Security Key
MFA

25. Field Usage
Current status of the field
Classify Your Data for Compliance
Data Owner
Look-up to user or group
Data Sensitivity Level
Level of sensitivity of the
data typically housed in
the field
Compliance Categorization
Policy that this field is
governed by (GDPR, etc.)

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Monthly
Quarterly
Annually
Make It a Habit!
2021
Align with IT
Ensure policy
compliance.
Run Health
Check
Benchmark to
best practices.
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly

27. Laura Pelkey
Sr. Manager, Security
Customer Engagement
Salesforce
Expert Corner

28. Review Roles, Sharing,
and Field Level Security
Run Health Check
Align with IT
Analyze Logins
Stay Informed
Security Habits

29. Analyze Logins
Review Login History and
Identity Verification History
Look for unusual locations or
times of day
Investigate repeated failed login
attempts
Hunt for clues!

30. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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5 6 7 8 9 10 11
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26 27 28 29 30 1 2
Monthly
Quarterly
Annually
Make It a Habit!
2021
Analyze Logins
Look for unusual
patterns.
Align with IT
Ensure policy
compliance.
Run Health
Check
Benchmark to
best practices.
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly

31. Demo
Health Check
Login Access Policies
Multi-Factor Authentication
Data Classification

32. Review Roles, Sharing,
and Field Level Security
Run Health Check
Align with IT
Analyze Logins
Stay Informed
Security Habits

33. Stay Informed
Visit Salesforce security websites:
- trust.salesforce.com/en/security
- admin.salesforce.com/security
Subscribe to the Admin Digest
Read latest release notes security
section
Activate security-focused release
updates in Setup

34. How to provide
extra security for
your apps with
Single Sign-On
Topics to stay informed on
Start By Learning More About MFA and SSO
How to enable
Multi-Factor
Authentication
sforce.co/MFAAdminGuide
sforce.co/UAModule

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5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 1 2
Monthly
Quarterly
Annually
Make It a Habit!
2021
Analyze Logins
Look for unusual
patterns.
Align with IT
Ensure policy
compliance.
Run Health
Check
Benchmark to
best practices.
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly
Stay Informed
Learn about the
latest in security.

36. Align with IT
Analyze Logins
Stay Informed
Review Roles, Sharing,
and Field Level Security
Run Health Check
Security Habits

37. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
29 30 31 1 2 3 4
5 6 7 8 9 10 11
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19 20 21 22 23 24 25
26 27 28 29 30 1 2
Monthly
Quarterly
Annually
Your Security Habits
2021
Analyze Logins
Look for unusual
patterns.
Align with IT
Ensure policy
compliance.
Run Health
Check
Benchmark to
best practices.
Review Roles,
Sharing, and
FLS
Confirm access
levels.
Weekly
Stay Informed
Learn about the
latest in security.

38. Dive in and continue learningStart here
User
Management
Data
Management
Security
Actionable
Analytics
You Are Here!
Join Us For The Whole Series!
12/11/20
Watch on-demand
Watch on-demand

39. Connect With Us and Keep Learning!
@SalesforceAdmns
#AwesomeAdmin
Salesforce Admins
bit.ly/essentialhabitstrailmix

40. Q&A
sforce.co/
AdminLiveSessionGroup
Resources
bit.ly/essentialhabitstrailmix
Survey
bit.ly/EHSecurity
Wrapping Up

41. blog posts | podcasts | videos
admin.salesforce.com