How to Grow Your Email List Like the Pros

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If you want to be a successful publisher or business in 2013, building your email list must be a key. In this talk, we'll explore how effective businesses and publishers in a variety of industries grow their email lists - online and offline - and how you can apply what they're doing to your own list-building strategy.

Business

How to Grow Your Email List
Like The Pros
Justin Premick
justinp@aweber.com
@justinpremick aweber.com

Email gets people back to your
website aweber.com

To join your list, people
need 2 simple things...aweber.com

Why Do People Subscribe
To Email Lists?

aweber.com

1. They’re passionate about
your topic

aweber.com

2. They want to be
entertained aweber.com

5. They have
something to gain

aweber.com

If you want people to join
your list, you MUST
address at least 1 of those
desires.

aweber.com

How do you get people to join
YOUR list?

(Hint: not this)
aweber.com

Can you find the signup form?
aweber.com

Focus on how the
reader benefits
aweber.com

Can Social Media Build Your
Email List?

(Yes)
aweber.com

42%
Check email 4+ times/day

aweber.com

Easily add forms
to Facebook

aweber.com

“Welcome” page for
Twitter followers
aweber.com

Building your list offline:
It’s all about permission
aweber.com

What to do now:
•Identify & strengthen your offer. Why will
people want to join your list?

•Make it easy for people to subscribe

•Create awesome emails that make your
readers tell their friends!

aweber.com

OK, Question time!

justinp@aweber.com
about.me/justinpremick
aweber.com

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How to Grow Your Email List Like the Pros

1. How to Grow Your Email List Like The Pros Justin Premick justinp@aweber.com @justinpremick aweber.com

2. Why build your email list? aweber.com

3. aweber.com

4. aweber.com

5. Your email list is YOURS. aweber.com

6. Email gets people back to your website aweber.com

7. To join your list, people need 2 simple things...aweber.com

8. 1. A way to join aweber.com

9. 2. A reason to join aweber.com

10. Why Do People Subscribe To Email Lists? aweber.com

11. 1. They’re passionate about your topic aweber.com

12. aweber.com

13. 2. They want to be entertained aweber.com

14. 3. They want to learn aweber.com

15. aweber.com

16. aweber.com

17. 4. They want to connect aweber.com

18. aweber.com

19. 5. They have something to gain aweber.com

20. aweber.com

21. If you want people to join your list, you MUST address at least 1 of those desires. aweber.com

22. How do you get people to join YOUR list? (Hint: not this) aweber.com

23. Make it EASY aweber.com

24. Can you find the signup form? aweber.com

25. aweber.com

26. Set proper expectations aweber.com

27. aweber.com

28. Remove anxiety of joining aweber.com

29. aweber.com

30. Focus on how the reader benefits aweber.com

31. aweber.com

32. Offer Something Exclusive aweber.com

33. aweber.com

34. Can Social Media Build Your Email List? (Yes) aweber.com

35. 42% Check email 4+ times/day aweber.com

36. Easily add forms to Facebook aweber.com

37. “Welcome” page for Twitter followers aweber.com

38. Building your list offline: It’s all about permission aweber.com

39. Even when using nifty tools aweber.com

40. What to do now: •Identify & strengthen your offer. Why will people want to join your list? •Make it easy for people to subscribe •Create awesome emails that make your readers tell their friends! aweber.com

41. OK, Question time! justinp@aweber.com about.me/justinpremick aweber.com