Dustin Maher (dustinmaherfitness.com) graduated from the University of Wisconsin in 2006 with a degree in Kinesiology and Business knowing that he wanted to help people get in shape. Soon after graduating, he launched MamaTone Fitness in Madison, Wisconsin. In this presentation at the Greater Philly Email Marketers Meetup on June 6, Crystal Gouldey shared how this fresh-out-of-college fitness instructor grew his local fitness company to a national business with 10 locations, 28 DVDs, a published book, and an email list of 12,000+ subscribers using online marketing tactics.

1. From Local Business to National Sensation

3. The Goals
Find what makes you different
Develop a plan to get attention and grow your list
Make your business personable and relatable

4. What makes you different?
Why should someone care about you more than
others?
Do you know what your competition is up to?

5. Subject Lines
“In Case You Missed It... did you cry?”
“Here is What I Would Say to Angelina”
“DON'T Let This Happen to You”

6. How will you get attention?
Are you networking?
Do you have a strong social media presence?
Is your website appealing?
Are your subject lines catchy?

7. Call to Action
“Hey, I think you should check this out
because...”
“I made this product to solve problem x...”

8. Send to Segments
Location based
Interest
Purchased certain products

9. How can you be more personable?
Do you let your audience get to know you as a
person?
Do you respond to comments, tweets, etc.?
Are your messages personalized?

10. Questions?

11. See You at the Next Meetup!
Wednesday, July 18, 7:00 pm
Efficient Marketing: The Tools You Need and How
to Use Them