1. 30 IDEAS IN 30 MINUTES
Top holiday marketing ideas
you can steal for 2012
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2. “ Why am I sending marketing
emails during the holidays? ”
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3. aweber.com

4. aweber.com

5. blackcoffee’s blood bags
“To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
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6. blackcoffee’s blood bags
SITIVE
B PO
“To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
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7. blackcoffee’s blood bags
results:
•10%+ response rate
•mailing costs covered
by the 3rd call
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8. •idea #1
Surprise your readers.
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9. •idea #2
Create mood with color.
gravity, intelligence gentle, soothing elegant, classy
elegance, mystery practical, timeless overpowering
excitement, danger restful, uplifting ambition, cheer
breezy, optimistic stable, genuine clean, safe
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10. frank, the talking fruitcake
Walmart’s sharable holiday meme
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11. frank, the talking fruitcake
Walmart’s sharable holiday meme
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12. •idea #3
Personify something adorable or surprising
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13. •idea #3
Personify something adorable or surprising
•idea #4
Make something just for sharing
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14. office max’s elf yourself
Can you spot us?
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15. office max’s elf yourself
Can you spot us?
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16. •idea #5
Create something entertaining
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17. •idea #5
Create something entertaining
•idea #6
Make it interactive
(it’s all about control)
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18. •idea #7
Show your readers to themselves
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19. jj winery’s custom QRs
“A small way to separate ourselves from a sea of competitive
SKUs.”
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20. •idea #8
Special packaging for high-end items
•for purchasing
•for giving
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21. •idea #8
Special packaging for high-end items
•for purchasing
•for giving
•idea #9
Play around with QR codes
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22. •idea #8
Special packaging for high-end items
•for purchasing
•for giving
•idea #9
Play around with QR codes
•idea #10
Customize, customize, customize
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23. southwest’s photo contest
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24. •idea #11
Run a contest
“One retailer launched a
contest on Pinterest and
promoted it in email. Audience
growth shot up 200% during
the campaign.”
-Marketing Sherpa
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25. •idea #11
Run a contest
“One retailer launched a
contest on Pinterest and
promoted it in email. Audience
growth shot up 200% during
the campaign.”
-Marketing Sherpa
•idea #12
Have people market for you
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26. fingerhut’s free gift
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27. •idea #13
Give a gift
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28. •idea #13
Give a gift
•idea #14
Holiday-ize everything (design, products, etc)
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29. dark chocolate
bakery’s delivery
options
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30. •idea #15
Help with holiday problems
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31. •idea #15
Help with holiday problems
•idea #16
Sales, discounts and coupons!!
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32. starbucks’ holiday
event
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33. •idea #17
Hold an event
“The personal interaction with a targeted
demographic can build brand loyalty or
generate new interest, adding to a
customer base and building business.”
-Sara Hottman, Inc. Magazine
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34. metlife’s merry snowball
game
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35. •idea #18
Create a game
Gamification?
•It’s an emerging business practice
•Games pull people in and increase
engagement
•Games teach us what motivates people
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36. lowe’s reader exclusive
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37. •idea #19
Provide subscriber or follower
exclusives
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38. checking in at toys ‘r’ us
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39. • idea #20
Utilize social check-ins
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40. guess the brand name
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41. •idea #21
Start a marketing tradition
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42. kohl’s black friday
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43. kohl’s black friday
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44. •idea #22
Leverage pop culture
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45. ebay’s “give a toy” store
window
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46. ebay’s “give a toy” store
window
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47. •idea #23
Help customers make
easy decisions
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48. tide & omino blanco
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49. •idea #24
Tell a relatable story
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50. •idea #24
Tell a relatable story
•idea #25
Use strong holiday imagery
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51. anthropologie
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52. •idea #26
Send a greeting that doesn’t sell
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53. geneva labs’
x-mas carol torture
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54. geneva labs’
x-mas carol torture
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55. •idea #27
Reward your customers
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56. •idea #28
Incorporate music
Holiday music encourages
customers to buy and spend
more in stores.
Maybe it will have the same
effect in your campaign?
source: latimes.com
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57. urban outfitters
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58. •idea #29
Run a post-holiday promotion
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59. •idea #30
Appeal to their wants
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60. ALWAYS REMEMBER...
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61. ALWAYS REMEMBER
•Go light on the politics
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62. ALWAYS REMEMBER
•Go light on the politics
•Don’t over-mail
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63. ALWAYS REMEMBER
•Go light on the politics
•Don’t over-mail
•Get emails done early
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64. ALWAYS REMEMBER
•Go light on the politics
•Don’t over-mail
•Get emails done early
•Make your readers smile
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65. holidayemailmarketing.com
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