1. SHOPPERS STOP
SUBMITTED TO: PROF MAHAJAN SAWANT
BY: AVI PIPADA 13011
MARKETING MANAGER
SHOPPERS STOP
ANDHERI (WEST)

3. • Shoppers' Stop Limited is a chain of Retail stores in
India owned by K. Raheja Corp.
• Group - The Company houses a host of many
international & domestic brands across various
categories
such
as
apparel, accessories, cosmetics, home & kitchenware
as also its own private brands.
• SS started in 1991
Andheri, Mumbai.
with
its
first
store
in
• With a Gross Retail Turnover of Rs. 8996
million, Shopper's Stop has become the highest
benchmark for the Indian Retail Industry.

4. LOGO
EARLIER
NOW

5. SISTER STORES.
CROSSWORD BOOKSTORES.
HOMESTOP.
BRIO.
DESI CAFÉ.
HYPERCITY.
M.A.C.
ARCELIA.
MOTHERCARE.
NUANCE GROUP.
HYPERCITY-AGROS.
TIMEZONE.

6. PRODUCT LINE.

7. PLACE
Shoppers Stop
Mumbai - Andheri (W)
Address:
211-D, S.V. Road,
Andheri (W),
Mumbai - 400 058.
Tel:
(022) 4074 6000
Fax:
Fax: (022) 4074 6030
Store Timings:
Weekdays: 11 am to 9:30 pm
Weekends: 11 am to 9:30 pm

8. PRICING
• Shoppers Stop follows Premium Pricing Strategy that
includes selling of High Quality Products at a High Price.

9. PROMOTION
• Festive Promotion Campaign “PARIKRAMA”
Customers getting opportunity to interact
with local artisans.
• Organizes major Promotional Events from
time to time e.g. “Fly to Santa Land”,
“Gear up for the school” and “Salwar
Kameez Dupatta Exchange” etc.

10. MARKET SEGMENTATION
• Division
of
the
total
market
smaller, relatively homogeneous groups.
into
• The company is dealing with Consumer
Products - goods or services purchased by an
ultimate consumer for personal use.

11. TARGETING
• The Shoppers Stop concentrates on serving many
needs of a particular customer group and in this
way the Shopper Stop aims to gain a strong
reputation in serving their customers, who belong
to the middle class and upper class.

12. SWOT ANALYSIS
STRENGTH
WEAKNESS
• Loyal Customer Base of 782000 First •Employee Retention
Citizen members.
•Inadequate Promotional Strategies
• Strong
and
Well
Established
•Uneven Distribution Network
Management Team.
•Follows Low – Risk Strategy
OPPORTUNITY
THREAT
•Geographical Reach
•Preferred Partner for Foreign Players
•Competitive Rivalry in the Industry
•Hyper city – An entry into Value Retail
•Economic Slowdown

13. BCG MATRIX
LOUIS PHILLIPE
ADIDAS
CALVIN KLEIN
US POLO
ESPRIT
(shoppers stop)
F21
PROVOGUE
STOP MENS
CELIO
LEVIS

14. ADVERTISEMENTS

15. MARKET STRATIGIES
•I also start a new concept in the retail industry by
setting up trial rooms with day and night lighting
options so that consumers could check how
garments would look during the day and in the
night.
•Giving extra benefits to our first citizen members.
•Food zone for all FMCG products.