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3. Successful Advertisement requires:
Entertainment
Eye Catching
Clear Knowledge
Famous Celebrity
Proper Media Group
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5. History of company
Company is a joint verture between
Aditya Birla Group, Sun Life Financial Inc
and international financial services
organization from Canada
It was established in the year 2000
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6. MISSION
• To help people mitigate risks of
life, accident, health, and money at all stages
and under all circumstances
• Enhance the financial future of our customers
including enterprises
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8. ADVERTISMENT
IS
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9.  Linked with Cricket
Famous celebrity
Emotionally attachment with audience
Situation of the advertisement
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13. •
•
•
•
•
No link with advertisement
No Knowledge about the product
Lack Entertainment
Lack strategies
Confusing Advertisement
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14. Do not Connect with it’s customer
No linked with consumer’s emotion
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15. THIS CAN MAKE BETTER ADD
Should show a newly built house
Owner shouting on the electrician for not
using the Crabtree switch
Than flashback showing how his family and
property got destroyed due to not using
proper and better switch so now he doesn't
want to take risk
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