The presentation contains an insight on what is an e commerce sector and its evolution and growth .it also talks about various business models with examples of the companies.

1. PREPARED BY:
AVINASH KUMAR
BBA
SEMESTER I

2. PRESENTATION OUTLINES….
 MEANING
 HISTORY
 BUSINESS MODELS
 EARLY GROWTH
 STATISTICS
 FACTORS IMPACTING
 REASONS BEHIND THE SUCCESS
 DIGITAL MARKETING
 ADVANTAGES AND DISADVANTAGES

3. WHAT IS E COMMERCE???

4. MEANING….
 The buying and selling of products and services by
businesses and consumers through an
electronic medium, without using
any paper documents. E-commerce is widely
considered the buying and selling of products over the
internet, but any transaction that is completed solely
through electronic measures can be considered e-
commerce.

5. HISTORY….
 1971 or 1972:
The ARPANET is used to arrange a cannabis sale between
students at the Stanford Artificial Intelligence
Laboratory and the Massachusetts Institute of Technology,
later described as "the seminal act of e-commerce" in John
Markoff's book What the Dormouse Said.
 1995:
Jeff Bezos launches Amazon.com and the first commercial-
free 24-hour, internet-only radio stations, Radio HK
and NetRadio start broadcasting. eBay is founded by
computer programmer Pierre Omidyar as AuctionWeb.

6. BUSINESS MODELS…
 Basically business follows four type of models.
1. B-B MODEL(BUSINESS TO BUSINESS)
2. B-C MODEL(BUSINESS TO CONSUMER)
3. C-B MODEL(CONSUMER TO BUSINESS)
4. C-C MODEL(CONSUMER TO CONSUMER)

7. EARLY GROWTH….
 Amazon is considered to be the first to give a meaning
to e commerce sector in the B-C(BUSINESS TO
CONSUMER) business model.
 Similarly ,E-Bay is considered to do the same in C-C
(CONSUMER TO CONSUMER) business model.

11. KEY FACTORS IMPACTING E
COMMERCE…
 TRUST.
 AWARENESS AND PERCEIVED USEFULLNESS.
 ACCESSEBILITY.
 PERCEIVED QUALITY.
 ROLE OF GOVERNMENT.

12. REASON BEHIND THE HIT…
 DIGITAL MARKETING
 A SMOOTHER PROCESS
 VARIETY OF CHOICES
 FASHION QUOTIENT

14. DIGITAL MARKETING….
 The promotion of products or brands via one or more
forms of electronic media. For example, advertising
mediums that might be used as part of the digital
marketing strategy of a business could include
promotional efforts made via the Internet, social
media, mobile phones and electronic billboards, as
well as via digital and television and radio channels.

15. ADVANTAGES…
 Wide choices of product.
 Easier to compare prices.
 Access to remote areas.
 Availability at all point of time.
 Ability to buy and sell to other consumers.

16. DISADVANTAGES…
 Security.
 Inability to experience the product before the
purchase.
 Delay in receiving goods.
 Fraud in the quality of product.
 Highly reliable on internet.