How Nokia has lost its market in Pakistan from number one to 4th or even less.

1. Connecting People

3. NOKIA lost it’s Market (Pakistan)
Presented by: Aveenash Chhabria

4. Few Years Back
• NOKIA is the world leader in mobile communications backed by its
experience, innovation, user-friendliness and secure solutions.
• It is a very well known company having its vast offices world wide.
Their specialized product is cellular phones
• Nokia achieves excellent profitability in the first quarter 2003 and
mobile phone volumes grow faster than market.
• The mission statement of NOKIA is…
“ CONNECTING PEOPLE ”

5. Matrix movies also used NOKIA cellphone
(Reader Digest)

6. Stephen Elop, Managing Director
• The world's leading mobile phone maker Nokia said on April 27 it
would cut 4,000 jobs worldwide by the end of 2012
• and transfer a further 3,000 employees to consulting firm
• http://www.forbes.com/sites/haydnshaughnessy/2013/09/03/microsoft-lucky-beneficiary-of-nokias-screwed-up-strategy/

7. • Nokia’s (NOK) fall has been particularly brutal in Asia.
• The mobile-phone maker that Microsoft (MSFT) wants to buy for
$7.17 billion
• Nokia no longer even ranks among China’s top 10 smartphone
brands, says Melissa Chau, Singapore-based analyst with IDC. With
a market share of less than 1 percent, Nokia just disappears into a
group of anonymous others. “I can’t even give you a number,”
Chau says.
• Samsung overthrows Nokia to become the largest seller of
mobile phones in India

8. From Consumer’s Side
• In this era, technology is growing in a very faster speed
• the cellular phones are at the very hot issue in this growing
technology.
• The technologies in these cellular/mobile phones are enhancing
and developing day by day.
• Every consumer/user prefers the latest, best and interacting
featured technologies and also prefers these facilities in less cost.

9. Relating to our perspective
• The Asha family has become important for Nokia, as its Windows
Phone-based Lumia devices are still too expensive to appeal to a
broad swathe of consumers in developing countries.
• But the Asha phones too are under price pressure from low-cost
Android-based products, and as a result sales have suffered.
• Low-end phones are facing tough situation from low cost China
Mobiles

10. Nokia did come back with
Microsoft Windows 8 equipped
range of LUMIA phone in their
artillery to go head to head with
Samsung and iPhone in the high-
end smartphone category.

11. • Nokia Has Lost 20% of Smartphone Market Since Microsoft
Partnership
• Q Mobile: Conquering the Pakistani market, one phone at a time
(Tribune express)
• Market Penetration
• Marketing Activities

12. Nokia vs Q Mobile:
• Nokia has to face another challenger in its lower price category,
this time it is a Pakistani brand, Q mobile.

13. Low Cost Mobile Example
• Nokia Asha series launched in
May 2012 and Q-Mobile’s
diverse ‘E’ range of phones
have admirably filled this need
while not putting people out
of pocket

14. Nokia Earnings Will Hinge On Lumia Sales
• Last quarter saw Nokia’s revenues from emerging markets fall
more than 40% y-o-y as the proliferation of cheap Android-based
smartphones manufactured by Asian rivals ate into the volumes of
its S40 based feature phones.
• Such as Q-mobile(Android in Pakistan)

17. NOKIA no more able to connect people !

20. Sources
• http://www.deviantart.com/morelikethis/359705219/digitalart/photomanip/political?view_mode=2
• http://www.linkedintraining.net/strengthen-your-network-connect-your-connections/
• http://www.businessweek.com/articles/2013-09-03/microsoft-nokia-deal-why-the-finnish-brand-is-down-and-out-in-china-
and-india
• http://articles.economictimes.indiatimes.com/2013-04-26/news/38843802_1_nokia-lumia-nokia-india-samsung-india
• http://download-reports.blogspot.com/2010/02/project-report-on-nokia.html
• http://www.superbowl-commercials.org/wp-content/uploads/2014/01/larwrence-fishburne.jpg
• http://www.computerworld.com/s/article/9243408/Nokia_takes_on_low_cost_Androids_with_trio_of_Asha_phones
• http://www.phonearena.com/reviews/Samsung-Galaxy-S-III-vs-Nokia-Lumia-900_id3065
• http://www.brandsynario.com/articles/nokia-vs-q-mobile-a-pakistani-retrospect
• http://tribune.com.pk/story/532133/qmobile-conquering-the-pakistani-market-one-phone-at-a-time/
• http://mashable.com/2013/09/03/nokia-microsoft-partnership/