A Mexican company wants to introduce their Azteca Mango product into the French market. They will develop a marketing plan and set goals to define suppliers for transportation and storage. The company will enter into a joint venture with the French supermarket Carrefour to begin operations and measure results over a one year period.

1. IMPLEMENT A MEXICAN PRODUCT IN THE FRENCH MARKET:
“AZTECA MANGO”
Montserrat Tlalolini
Armando Ávila
Paris, June 2015.

2. 2

4. • The tropical fruit market is expanding and we are one of
the leading countries in production.
• There are new tendencies of the consumers where the time
factor is limited.

11. Develop
Marketing Plan Set goals
Define
transportation
and storage
suppliers
Joint Venture –
Carrefour
Beginning of
operations Measure results
6 month 2 week 3 week2 weeks 1 week 1 year