Avik Sengupta - Certified Google Adwords Consultant

Kolkata Area, India India

Digital Marketing Consultant at Infosys

Technology / Software / Internet

PPC: Pay Per Click Responsibilities: o Strategize to meet client goals and objectives o Conduct keyword research o PPC budget forecasting and recommend o Keyword selection for campaigns o Review/provide analysis on PPC landing pages o Write PPC advertising copy o Set up PPC campaigns in various search engine o Set up PPC ad tracking o Monitor and manage multiple client campaigns o Extract campaign data and generate client reports o Analyze campaign data for campaign optimization o Manage and maintain daily/monthly PPC spends o Direct other PPC staff Social Media Marketing Responsibilities: o Internet Reputation Management o Social Media Marketing (SMM) o Online Identity Manag...