AV PROFILE Gen-Ind

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AV PROFILE
CONTENT
THIS DOCUMENT CONTAINS THE FOLLOWING _
Content Page #
A QUICK GLANCE OVER SELF-GROOMING and HANDS-ON EXPERIENCE 02
THE VISION & THE MISSION and THE CONFESSION 04
Focus Segments & Focus Interventions 05
Experience 06
Professional Societies and Activities In Civic, Public Or International Affairs 06
Significant Publications 07
Current Focus 08
Current Engagements 08
AVID Tools 08
AVID Co-ordinates 08
AVID Capacity Building Content Outline (Indicative) 09
Endorsements by Valued Clientele 10
Comments & Remarks by beneficiaries of AVID Sessions 12
An Additional Note 13
Self-Statement 15

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PROFESSIONAL PROFILE I ADITYA VIDYASAGAR I
Chief Executive Facilitator: Innovations-at-CSR & Vidyasagar Associates [A Forum of CSR & Growth Practitioners] I
President – Projects: Smile Parks Industries Limited I Chief Mentor: ACE [Academy of Competence Exploration] I
Co-Founder: HortiCare [A forum to Catalyse Growth of Horti & Agri Produce in India] I
Founder Councillor: WorldWide Social [Forum of Environment Enthusiasts – Let there be space for the earth to breathe! I
Practitioner, Mentor, Academician, Consultant & Coach: CSR I Performance Growth I Change & Innovations I Sustainability I CommunicationsI
Education: MBA I PG Lessons in Economics I
I UNDP Trained Resource Person for South Asia [Leadership-for-Results] I
I UPTU Trained Resource Person [Human Values & Professional Ethics] I
I Lions International Trained Resource Person [Regional Leadership Institute] I
Personal Details:
Parents: Late Sri GP Khare & Smt P. Khare
INDIAN I Married I D-o-B: March 24, 1959
A Quick Glance over Self-Grooming & Hands-on Experience
[While rendering different dimensions of the Growth Process for over four decades]
Fortunate with the opportunities to author and practice innovative tools including strategies,
approaches & methodologies to bring-in the needed change to foster the process of Nation’s
growth, I feel indebted to the Government of India, Uttar Pradesh & Bihar, Corporate and
Development sector players for entrusting the faith in me to let me render my responsibilities. The
immense support through the span of over four decades enabled me to serve the thought that the
Balancing of Natural Resources & Values viz; Health, Education, Environment, and Moral,
Social, Sports & Cultural Values are the focus areas to fine-tune Human Development Index,
and the Performance of individuals, institutions, and that of communities. Embedding these five
elements [Panch-Tatva] into one’s performance and streamlining the resultant with economic
[entrepreneurial / industrial] development, makes the Growth Process complete.
The primary engine to drive these tools has been a self-devised AVID Approach. ‘AVID’ stands for
‘Action-centric Visual Implementation Dynamics’. , a rich experience based mental action platform].
It enables Project Teams conduct a pre-project diagnosis to evaluate viability.
These proved to be innovative methodologies for conducting Social Research hands-on and in
practicing CSR [Corporate Social Responsibility] based projects. Even the initial working on
developing and maturing AVID Approach has enabled the State & the Central governments, and
development sector revisit & revamp their respective approaches for the development process
since 1991. On its launch during the fag-end of 90’s and beginning of the millennium, a lot more
was done in the CSR, Social Mobilisation, Social Marketing, and Performance Growth domains.
Yet another productive contribution through the series of AVID Tools was a well-researched and
people-centric Communications Extension Methodology, ‘MMC-Plus’ [Mass Motivation &
Convergence of Services, where the Plus factor enthuse the practice of people-mobilise-people].
Supported by UNICEF, this tool was adopted and launched by GoUP in 1991 as a State
Programme to further the cause of information dissemination and good governance, especially in
the rural areas as “Kisan Sewa Kendra”. [Irrespective of change-of-guards, this is still in regular
practice. Tehsil & Thana Diwas are its offshoots].
Maintaining otherwise a low profile, Aditya has been fortunate to continue practicing his latest
Social Research Tool, “Community Connect” and transform his understanding to evolve Change
Tools to effectively foster Social Growth process based on CSR-centric Innovations and Social
Marketing. Community Participation, Capacity Building including coaching & mentoring to develop
Entrepreneurial Skills and Leadership & Sustainability Management are integrated in these tools.
Having served the UN System through UNICEF & facilitating UNDP, DFID, Care-India, State
Governments of UP & Bihar, and various National Programmes achieve their Objectivity-of-the-
Purpose; he has authored a series of Development Tools and SMART2
Plans, which has changed
the course of Policy framing and implementation across Development sector. Currently, he has
been hired by the Ozone Cell, Ministry of Environment, Forest & Climate Change - GoI to facilitate
authoring Green Guidelines for various sectors including Building & Construction, Sand Mining etc.
The way to do it lies in his application of the AVID Approach, a mental-action-platform to view the
third person’s perspective in igniting Individual and Social Responsibility amidst the individuals,
institutions and communities.
He feels rather proud to relate his career with one or the other form of communication.
A Table in the next sheet briefly describes it.

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A Quick Glance over Self-Grooming & Hands-on Experience
____________________________________ … contd. ____________________________________
FACTS about Mr. Aditya Vidyasagar
▪ Aditya is known to accept only socially relevant
assignments since 1988, and is termed, ‘CSR-centric’. He
pioneered CSR initiatives in South Asia since the 1990s and
mainstreamed his CSR Practices since September 1999.
▪ He relates all his works with a form of ‘communication’,
and packages his learning into a replicable Tool.
▪ His most favourite assignments are the ones, which
enable a direct boost to the GDP through CSR.
1973 – Till Date 1977 – 1988 1981 – Till Date 1989 – Till Date
39
+
Years 12 Years 32
+
Years 23
+
Years
Written
Communication
Commercial
Communication
AVID Tools, IEC, BCC, Print, Audio,
Visual, and A&V Communication
Social Growth
Communication
Newspapers,
Magazines, Content
Development for
Entertainment,
Education, Social
Media & Websites
Advertising, Radio & TV
Commercials, Product
Launch, Marketing &
Promotional Events,
Social Research
initiated
Radio & TV Commercials, Promotional,
Documentaries, Corporate & Feature
Films for numerous Business,
Commercial, Corporate Houses,
Government & Semi Government, and
Development sector organisations
Unicef, UNDP,
DFID,
Governments of
Uttar Pradesh,
Bihar and GoI
HIGHLIGHTS >>> VA Floated I Researched & Authored MMC-Plus I AVID Approach I AVID Round Table
1990 – Till Date 1991 – Till Date 1991 – Till Date Since 1993
22
+
Years 21
+
Years 21
+
yrs 19
+
Years
CSR-centric Corporate Affairs, Mktg &
Corporate Communications
Development
Communication
Academic & Research
Communication
CSR / Strategic
Communication
PepsiCo [UP & UK], Bharti [NCR], partly
implemented the CSR agenda &
enhanced Corporate Relations for Coca
Cola India, GoUP & GoB for Departments
of Industry, Rural Development, Women
& Child Development, Horticulture,
Health, Education and Information & PR
Governments,
NGOs,
International
NGOs, Service
Organisations
ATI & UPAA-Nainital
Institutes of
Management, Mass
Comm, CAs, CSs,
Research, Leadership
Development, Staff
Colleges, Universities
CSR, Convergence,
Social Marketing,
Natural Resource
Balancing,
Sustainability,
Performance Growth,
Green Guidelines
SocialCorps I InvestMart I Communications Clinic I Academy of Competence Exploration I Community Connect
CAPACITY BUILDING: MENTORING, TRAINING, TEACHING & COACHING
1989 – Till Date 24 Years
Devise, conceptualise, research, design & develop, customise, revamp and render Social,
Development, Corporate, Strategic Communications and Replicable & Sustainable Leadership
Capacity Building Modules, Courses and Programmes. Resource Person to numerous academic
institutions including:
_ Professional Bodies: Lucknow Management Association, Lions Clubs International, Institutes of
Chartered Accountants and Company Secretaries and other Social & Professional Organisations.
_ Governments: GoI, GoUP, GoB, departments of Info & PR, Industrial Development, Woman & Child
Development, Tourism, Horticulture, Rural Development, Ground Water Board, WALMI, SWaRA, Jal
Sansthan, Ministry of FPI, ATI, UPAA.
_ ACADEMIA: Institutes of Mass Comm & Management, Universities
_ Staff Colleges: SBI, PNB, NABARD (BIRD)
_ National Programmes: MNREGA, IWMP, PACS-India Programme
_ Social: CBOs, State, National & International: Unicef, UNDP, DFID, Care, Oxfam
_ Corporate & Business Organisations: Sahara India, PepsiCo, Bharti (Airtel), NTPC, Coca Cola India
The following pages contain a brief sketch of Aditya’s profile abridged from his CV by his students. ... contd.

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The AVID Vision
Capacitating self to enable all nationals to have
“an attitude”, which appreciates their contribution
to the GDP of their respective Nation, and
participate in fostering it!
The AVID Mission
Collaborate with, and serve the like-minded
forums to actualise ‘the Vision’ in a productively
meaningful way!
The AVID Realisation
The heart of a Nation like ours’ dwells in the rural
sector. Let us come together and make it pro-
actively and increasingly healthier!
The AVID Values for Growth
Endure
Participate
Sustain
The AVID Genesis of Growth
Innovate Output
Improvise Process
Improve Input
The AVID Way Forward
To be able to do so, we need to strengthen
the art, the science and the management of
the most effective amongst all contact media,
the Inter-personal Communication."
__ Aditya Vidyasagar
"If I submit my findings from
nearly forty years in Social
Growth Communications,
more than half of which,
working closely with and for
the youth, women and rural
poor, especially the
excluded segments through
different verticals, which are
responsible to function the
systems of governance,
corporate and academia, I
would rather summarize that
besides strengthening the
communities with health &
education, balancing the
natural resources, nurturing
the cultural values and
inculcating sportsmanship,
sensitising the functionaries
to practice endurance, and
enabling beneficiaries to
participate in the Growth
Process & to sustain the
impact of the entire effort
are among the major
elements to learn and do!
This much needed change in
working attitude, as I
personally believe, will help
us generate consciousness
to be a developed Nation ".
Whenever, balancing the
natural resources is referred to,
it is the WATER that I keep on
priority!
_______ ADITYA VIDYASAGAR
Son of Late Sri GP KHARE
Born on MARCH 24, 1959
The Vision & The Mission I The Confession

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FOCUS SEGMENTS: FOCUS INTERVENTIONS:
Adolescents • Natural Resources, especially Environment with focus on Water
Youth, Women, and • Agri Produce, especially Herbs & Horticulture
Rural Poor • Sustainable Livelihood, especially Entrepreneurial Skills
With nearly forty years of exposure in delivering professional services and nearly thirty-three years of
rich experience base, Mr. Aditya Vidyasagar is a Development Management Practitioner, Trainer and
Facilitator to plan, produce and place Innovations-at-CSR for Management and Practices pertaining to
issues of social relevance. His working relationships with UN system including UNICEF, UNDP, UNIDO,
with some of the top International Development Agencies like DFID, Care, Oxfam-UK, Clinton
Foundation, Bill & Melinda Gates Foundation has compounded by extending his specialised nature
services for strategizing, training and implementation of the state-run social development programmes.
Various Departments of the Government of India, Governments of Uttar Pradesh & Bihar, to Corporate
sector organisations including PepsiCo, Bharti [Airtel], Coca Cola India. His focus domains include;
natural Resources, especially Water and Green Conservation. The primary segments he loves to cater to
include Adolescents, Youth Women & Rural Poor through his proven & result-oriented Social Growth Tool;
‘Action-centric Visual Implementation Dynamics’ better known as AVID Approach.
Corporate, Government and Development Sector forums are his platforms to perform his thoughts.
An incidental encounter with the State of the World Children Report led him to dedicate all his skills and
experience he gained by practicing them for the commercial sector to the cause of development sector
and since 1984, he accepts only socially relevant assignments. Building sensitised communities, creating
partnership opportunities and inculcating ownership among the stakeholders of the organisations he
serves, are his core values.
In October 2005, Aditya founded the Rain Water Harvesting Core Group and formally launched it in a year
later to facilitate popularisation of water conservation and other environment related programmes. He has
been instrumental in installing India’s First Nullah-cum-Storm Water Recycling plant in 2001 located at
Vasant Vihar in New Delhi with support from the local community and Bharti Telenet by collaborating with
IIT-Delhi and the Centre for Science & Environment.
Besides being instrumental in plantation of about a million saplings in different parts of the country, he has
so far designed and implemented 33 Rainwater Harvesting projects in Delhi and Uttar Pradesh with an
annual recharge potential of more than 24 million litres of water. It includes five projects, recharging in
excess of 3 million litres annually with support from Coca Cola India in Lucknow alone. Besides it, he
facilitates State Ground Water Board, Jal Sansthan, SWaRA, and WALMI etc. with his talks in their
Seminars & Workshops, and trainings on Water Management & Communications Practices.
Aditya uses his basic strengths of CSR, Community Connect, and Leadership Communications to
mobilise societies and capacitate them through innovative trainings on inculcating Water Management
Practices and Entrepreneurial Skills. These practices have provided him with opportunities to evolve
Innovative CSR Practice modules. The CSR-oriented Convergence and the Community Connect
Participatory Communications are the two most sought-after of his practicing tools.
An UNDP Trained “Leadership-for-Results” Facilitator at its first Asia level four-day residential workshop,
Aditya strongly believes in “The Five Element Formula for holistic Social Growth” and accordingly treats
Education, Health and Environment Conservation as the three key components, and Industry &
Media as the two catalysts, which affect the GDP, especially that of the developing countries.
He is one of the original architects and leading advocates of the Corporate Social Responsibility
movement in Asia. After his stint as All India Chief of Advertising & MassComm for Sahara India, Aditya
was influenced by UNICEF to float his own Strategic Communications Partnering Consultation outfit,
Vidyasagar Associates with a primary aim of fostering development process and inculcating Leadership
among the practitioners in the social, academia and industrial sectors.
Aditya is a great and sincere friend of industry since 1993 and has been meaningfully involved
with its various forums including, CII, PHDCCI, FICCI, ASSOCHAM and IIA. He has given the final
shape to the State’s own mega Food Processing event, India Food Expo for IIA and the Nawab Brand
Promotion among the Ambassadors and High Commissioners of more than 56 countries with PHDCCI,
and has also served as the Core Committee member of the Academia Task Force of FICCI. In close
association with CII he has initiated various efforts to promote industry in UP. He has the credit of
facilitating the GoUP in designing the two of its most successful tours to USA & UK.
He has to his credits of being the first professional practitioner hired as CorpComm Advisor to the GoUP
serving through Udyog Bandhu for Positioning & Branding the State as the Preferred Industrial
Investment Destination, and innovated events like The Hall of Strengths, The Top Ten Show, the trend-
setting series of InvestMart to attract investments for the State from within India and abroad.

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As Corporate Communications Consultant to the State Government of Uttar Pradesh, he has facilitated in
authoring State Industrial Policy, 1994. It was the first after India was open to the Global Economy, which
showcased an industry friendly Government. This Policy introduced concepts like Sectoral Industrial Policies,
Sector-specific Working Groups, and Tripartite Meetings to foster trouble shooting, events like InvestMart,
Catalogue Shows and forming structured delegations abroad and boosting participation in trade & commerce
expos to position the State as a promising Investment Destination and branding it as “UP, a Land of
Unlimited Potential”. The efforts resulted in transmitting positive signals to the industry and an
unprecedented progress was recorded in terms of IEMs filed. The rank scaled up from one of the bottoms to
be among the top three.
Teaching PR, Corporate and Development Communication in various Management and Mass
Communication Institutes, Aditya contributes academia by designing, developing and revamping course
syllabuses for subjects of development-orientation. The latest among them is the Master’s Degree in Social
Engineering for the University of Lucknow.
Fostering development process by clicking a win-win among the stakeholders is the mission of his products
and practices.
EXPERIENCE
CATEGORY DESCRIPTION PERIOD
Working for
Social Cause
WorldWide Social, WorldWide Fund for Nature-India
Founded RainWater Harvesting Core Group
State Ground Water Board, Jal Sansthan, WALMI, SWaRA
Mission Change and HortiCare
Since 1997
Since 2006
Since 2005
Since 2011
Working in the field
of Strategic
Promotion for
Industrial & Social
Development in UP
OBJECTIVE:
Branding &
Positioning the
State as the Most
Preferred
Investment
Destination within
India and Abroad
[Also trained /
coached / taught and
mentored the State
functionaries to bring
about the needed
Attitudinal &
Behavioural Change
among them].
■ Various Institutes of Management / Mass Communications / Technology in
Public / Private / Co-operatives / Banking / Corporate & Academia sectors
including; University of Lucknow / UPTU Institutions / UP Academy of
Administration [Nainital] / BIRD / ICCMRT / CII member Industry [Northern
Region] on Community Development & Participation, Business
Communications, PR & Corporate Communication, Employability, Soft Skills
and practices of CSR, Business Development and Social Marketing.
■ District Information Officers of the Directorate of Information & PR, GoUP on
MMC-Plus [Mass Motivation & Convergence of Services], a Communication
Extension Methodology], Communication Skills, Project Planning,
Implementation and Monitoring.
■ Officers of the Directorates of Industry & Factory, Labour Commissioner
and other workforce responsible for Industrial Development in the State of
Uttar Pradesh through Udyog Bandhu, CII, PHDCCI on “Understanding
UP’s Potential as an Investment Destination vis-a-vis their respective
Roles & Responsibilities”.
■ Orienting & sensitising industrialists and investors on themes including;
“Uttar Pradesh – The Land of Unlimited Potential”, “The Top Ten
Show”, “The Hall of Strengths” through Promotional Tours across India
& at IITFs and devising, designing and producing Promotional Kit [Print,
Slide Shows] for the UP Industry Delegations to UK & USA.
Since 1986
1991 to 1993
1993 to 2004
1993 to 1997
Working with
the UN & other
International
Development
organisations
UNICEF: Information & Communications for UP and Bihar. Facilitated and
Trained GoUP / Partners in implementing MMC-Plus
UNIDO: Training of the functionaries on behalf of GoUP to foster industrial
promotion & development in close association with CII & PHDCCI
UNDP : Community Business & Development Programmes Lead Trainer
1990 – 1993
1993 – 1997
2002 – 2004
Working with
The State
Governments
Rendered services of a Consultant/ Executive & Technical Consultant/
Resource Person/ Lead Trainer / Advisor to the Departments of:
■ Information & Public Relations {UP & Bihar}
■ Industrial Development (UP)
■ Women & Child Development (UP)
■ Rural Development –GoUP [SGRY, NREGA]
■ Tourism-GoUP [Global promotion, written & show-packaged the official
website on The Taj and promotional films on UP Tourism], UPFC,
PICCUP, UPSIDC & UPPCB to promote industrial development.
1991 – 2009
... contd.

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Working with
Academia
01. Rendering:
02. Syllabus Revamping
& Designing:
03. Monitoring:
04. Operations &
Management:
01. Devising & Rendering Subject Lectures on Corporate / Development /
Strategic, Leadership & Mass Communication, CSR, Social Marketing and
Community Mobilisation for Management & Mass Comm Institutions,
Fortune 500 MNCs, UN Bodies, Government and University of Lucknow
02. Developing & delivering Mass Communications, Social Engineering,
PGPs and various modules of other Professional Courses for the State
Functionaries on Education, Health, Community Development etc.
03. Syllabus & Lessons Flow / Content Synchronization
04. Conceptualising & Setting-up Institutions for Management, Mass Comm
& Community Development and rolling-out Operational & Management
Manuals.
Since1991
Since 2000
2001 – 2002
Since 2006
Working
with Corporate
[Corporate
Development
Linkages, CSR]
■ Sahara India [Chief: Corporate Management & Mass Comm Lead Trainer]
■ PepsiCo India Holdings – PepsiCo [Corporate Affairs – UP & Uttrakhand]
■ Bharti TeleNet Ltd. - AIRTEL [Development Advisor & Lead Trainer]
■ NTPC [Corporate Trainer: CSR, Leadership & Communications Skills]
■ Coca Cola India [CSR Charter implementation & Training-the -Trainers]
1986 – 1988
1999 – 2001
2001 – 2002
Since 2003
Since 2006
Working for
the Central
Government
Facilitated various Development-oriented Schemes & Programmes of Women
& Child Development, Rural Development, Food Processing, Watershed
Management Programme etc on behalf of the State Governments, National &
International NGOs
1992 – 2014
Working with NGOs Facilitating various (about 57) International & National NGOs/ CBOs Since 1981
Working with
International
Donors & INGOs
Authored & implemented Cross-Cutting Functioning and revamped Internal
Communications processes for Care-India, Unicef and DFID-UK
: Devised & Implemented & Trained Communication for PACS-India
: Facilitated, Trained, Monitored & Documented for the assigned NGOs
2002 – 2002
2006 – 2008
2006 – 2008
Task Force /
Trainer & Executive
Member
Federation of Ad Clubs in India: National Executive Councillor
Delhi Management Association: Member - Task Force on Youth
FICCI Committee on Human Capital Development: Academia Task Force
Lucknow Management Association: Executive Member
1981 – 1990
2001 – 2002
2001 – 2002
02-04 & 11-13
Author
[CSR, Strategic,
Leadership,
Corporate
Communications and
Development Tools]
AVID Communications, Development & Training Tools:
MMC-Plus (Mass Motivation & Convergence of Services Methodology)
SocialCorps (Socio-Corporate development Linkages)
InvestMart (An Industrial & Fiscal Promotion Tool)
Top-Ten-Show (A State Showcase Tool)
Hall-of-Strength (A State Promotional Tool)
AVID Knowledge Bank (A Socially-relevant Content Reservoir)
Sankalp (A Socially-relevant Sensitisation Tool)
AVID Approach & AVID SMART
2
Plans
Saathi Haath Barhana Re! (An Action-oriented Awareness Tool)
Conceptualised Kisan Sewa Kendra system of governance for the State
Government (Later sub-split into Tehsil Diwas & Thana Diwas and replicated by
various other States in India)
3 books on Practices & Capacity Building of CSR, Social Marketing and
Vocational Education vis-a-vis National GDP are under pen.
Since1981
1981
1991
1994
1994
1995
1998
1998
1999 / 2003
2004
1991
Since 2009
PROFESSIONAL SOCIETIES AND ACTIVITIES IN CIVIC, PUBLIC OR INTERNATIONAL AFFAIRS
EXECUTIVE COMMITTEE MEMBER - LUCKNOW MANAGEMENT ASSOCIATION 2002 – 2004 & 2011 - 2013
INDIVIDUAL PROFESSIONAL MEMBER - ALL INDIA MANAGEMENT ASSOCIATION SINCE 2003
FORMER ZONE CHAIRMAN – LIONS CLUBS INTERNATIONAL [Lions International District 321 B1] 2003 -2004
FORMER PRESIDENT – LIONS CLUB LUCKNOW INTELLIGENTSIA [Lions Intl District 321 B1] 2001-2003
MEMBER – ACADEMIA TASK FORCE OF THE HCD COMMITTEE OF FICCI 2001-2002
FORMER NATIONAL EXECUTIVE COUNCILLOR – FEDERATION OF ADVERTISING CLUBS IN INDIA 1985 - 1988
ORGANISING COMMITTEE MEMBER – INDO-PAK HOCKEY TEST SERIES 1988
SIGNIFICANT PUBLICATIONS
Facilitated authoring Draft Policy on Education for Government of Uttar Pradesh: 1990
Facilitated and contributed in authoring Policy for Industrial Development for GoUP: 1993-94
Facilitated Commissioner – Rural Development in revamping various aspects of Saras Mela, Young Professionals
Capacity Building: 2003 – 04. Facilitated NREGS implementation in UP and the State NREGA Cell: 2008 - 09
Written various articles for various print & online publications/websites on CSR, Water Management & Practices,
through Social & Industrial Development agenda through State / National / International Conferences / Workshops etc.

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Certain key points including experience of working closely with the State Ground Water Board, Jal Sansthan, WALMI,
SWaRA, the Industrial bodies like CII, PHDCCI, IIA, FICCI etc. and other connects with Media & HR Professionals,
could not find space here for already exceeding length. Association with professional forums like All India Management
Association, NHRD, Trainers’ Forum, Melcrum’s Communicators’ and LinkedIn networks etc would appropriately be
strengthened according to the demands of the portfolio / assignment.
CURRENT FOCUS: Inculcate elements to assess, plan & practice Corporate Social Responsibility, Social
Marketing and Corporate Relations. Facilitate GOs, INGOs, NGOs and corporate sector in aligning
development agenda with policy implementation. Create synergy among social-development, business-
growth and management education sectors. Evolve innovative approaches to nurture customised resources.
CURRENT ENGAGEMENTS & RESPONSIBILITIES
After having relinquished the assignment to render almost 100% of the professional time to facilitate GoUP for
implementation of IWMP [Integrated Watershed Management Programme], a holistic social growth initiative of DoLR
[MoRD-GoI], currently engaged in Rendering Advisory Services as CSR, I&CB, Social Marketing, and Performance
Growth Management Practitioner, Consultant & Trainer to social sector institutions and communities for holistic
growth. Recently hired by Ozone Cell, MoEF&CC-GoI and attached to Jt. Secy to GoI [MoEF&CC] OC & EC on a STA.
Besides the above primary commitment, wish to continue with the following _
▪ Chief Executive Facilitator – Innovations-at-CSR with Vidyasagar Associates, and other appropriate forums
▪ Executive Director - Academy of Competence Exploration!
▪ Practitioner, Trainer, Facilitator and Coach [Social, Government, Academia, Development & Corporate sectors]
REFERENCES: Please refer to the Endorsements on pages; 10 & 11 of this document.
AVID TOOLS
Besides “Community Connect”, some of AV’s other products; he enjoyed devising & practicing during this while:
AV’s Co-ordinates
: VIDYA BHAWAN I C - 375 | SECTOR B1
MAHANAGAR | LUCKNOW I 226 016 I INDIA
Study : +91-98380-26777
Home : +91-522-400 7771
E-mail : adityavidyasagar@gmail.com
His Practices on Social Growth & CSR,
Endorsements by beneficiaries, and
AVID Capacity Building Modules on demand

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AVID Capacity Building Contents (indicative)
AVID Corporate Social Responsibilities Modules
WHATs, WHYs & HOWs of CSR
Overview : CSR Management (Exclusive modules for the Top Management to Ground level workforce)
Policy : Valuing The Values
Implementation : CSR Charter & Practices
Engagement : Being Your Company’s Ambassador [Initiates Employees Engagement as well].
AVID Development Communications Modules
IntraComm : External Resources through Internal Capacities
Social Mob : Engineering Communities for Development
Engagement : Action-centric Communications
Implementation : Communications for Results
AVID MassComm & CorpComm Modules
Plan, Produce & Place your Creativity AVID Approach MMC-Plus
AVID Communications Triangle Community Connect InvestMart
AVID “At-Workplace” Series
Communications ART (Accountability, Responsibility & Transparency) Creativity-at-Work
Leading from the Front [Leadership Development & Practices Being A Team-Player
Realising Vision & Actualising Mission Motivation-at-Work
Making a Difference: Passion for Excellence Ancient Ethos-at-Work
Internal Communications: Managing Change Conflict Resolution
Performance Orientation Employees Engagement
*: ACE [AVID Communications Enclave] Series
“Making Communications Work for You!”
LATEST ADDITIONS
VALUE – BASED
MANAGEMENT
[Enhancing Culture & Credibility]
Leadership Retreats
[Transformation Refreshed]
SECOND INNINGS
[Planning Post-Retirement Life]
INNINGS AHEAD
[Exploring New Horizons]
Fine-tuning Communications skills of Communicators
Fine-tuning Communications of Management Professionals
Fine-tuning Communications of Market Channel Partners
Fine-tuning Communications skills of Educationists
Fine-tuning Communications skills of Environmentalists
Fine-tuning Communications Practices for Health Programmes
“Making Social Responsibility, Worth It!”
Designing Social Responsibility Charter
Aligning CSR with Development Programmes
Engaging Employees in practicing CSR
Making CSR a tool for Trouble Shooting
Practicing CSR for Deepening Relationships
An exclusive starter “FINE-TUNING OF PERCEPTION” to suit any segment is common to all themes.
Modules on other subjects and their Capsules are also customized, modified and delivered
Fee as per session-format, content development and delivery
Sessions are conducted on Session / Day basis
*: We prefer designing & delivering Residential Workshop Packages at off-site including
International locations. Ideal attendance: 15. Maximum: 30.
We need the audience profile, the purpose & objectives, and the budget to design the
Training & Development Event for you.
... Contd. Testimonials

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ENDORSEMENTS BY VALUED CLIENTELE
Annexure: C-Comments by a client Curriculum Vitae: Aditya Vidyasagar yREF:AV-PROFILE-2004
APEDA Agricultural and Processed Food Products
Anil Swarup Export Development Authority
Chairman Ministry of Commerce, Govt. of India)
TO WHOMSOEVER IT MAY CONCERN
Working Experience with Aditya Vidyasagar
Having seen the work of Aditya, one can say that he is innovative, dynamic, energetic, and has great capabilities
to create assets and mobilize resources through his experience and training sessions.
My working relationship with him dates back to mid-eighties when I was Deputy Municipal Commissioner of
Lucknow. Aditya was the Executive Director of an advertising agency, which was assisting Lucknow Nagar
Mahapalika. Besides other issues, stray cattle and encroachment were the two major civic concerns for the
Municipal Corporation. He organized a Mass Campaign involving the beneficiaries and the functionaries on a
common platform of understanding Civic Rights and Responsibilities towards each other.
One got to see more of his capabilities when as Addl. Registrar of Co-operatives an awareness campaign was to
be launched. He again proved his competence in managing a large campaign out of little funds available for the
purpose without compromising on the output of the effort.
After a gap of about five years, he was serving the Upper India Office of UNICEF as Consultant: Information &
Communications. His services were utilized yet again. On this occasion, it was for multiple sensitizations drives
on issues of social relevance including health, education, literacy, environment and all the state-run development
programmes at the grass-root level throughout Uttar Pradesh. He, in 1981 had devised a Communication
Extension Methodology based on dovetailing of available resources, 'MMC-Plus', which he proposed to UNICEF
for implementation in UP through the Directorate of Information & PR. This proposal was not only accepted by the
GoUP but was also supported by UNICEF. It was a novel concept of information dissemination and establishing a
two-way flow of communications. The effort was enormously successful in terms of reaching out to the rural and
semi-urban masses and in fostering the process of development. Here again he demonstrated his ability to adapt
to the changing situation and learn from his own actions, and he revised the strategies accordingly during its three
and half years run in the State. He came up with strategies like Coordination and Communication Committees
right from Sub-divisional to State level. He personally visited and facilitated all the then 63 districts in preparing
and implementing these plans. He also developed and conducted various workshops and training sessions for
different levels of functionaries from as many as 34 partner organizations representing State and Central
Government, Public, Private and NGO sectors.
Such a mammoth task would have not been possible but for his co-ordination and managerial capabilities,
creative skills and remarkable ability to build and work with teams. Later UNICEF hired him on institutional basis
as Executive Consultant to the Director-Information; UP to continue facilitating partners in implementing his own
product, 'MMC-Plus'.
During my term as Executive Director, Udyog Bandhu in 1993, Aditya was an obvious choice to bring-in
innovations to boost industrial development. He devised a corporate communications plan for industrial
development in the State, including creation of Government-industry interactive opportunities, and developed
events like InvestMart, The Top Ten Show and The Hall of Strengths.
He was instrumental in fostering academic and business relations with federations, chambers, associations and
trade fair organisers as part of the strategic plan for industrial development of the State. He handled co-ordination
with organizations like CII, PHDCCI, FICCI, IIA, ITPO, WISITEX, and UNDP admirably well.
Devising and implementing self-reliant promotional tools including business events, newsletter and video films,
projecting investment opportunities was again a strength, which he developed hands-on during the course of
assignments. With a highly motivated attitude and development-oriented mindset, Aditya, will prove to be an asset
for any organization.
All my good wishes are with him for success in his mission.
(Signed)
ANIL SWARUP
CHAIRMAN
3
rd
Floor, NCUI Building, 3 Siri Institutional Area, August Kranti Marg (Opp. Asiad Village), New Delhi-110016 (India). Phone: 6513167(D) 6513204/4572 Resi: 6873330 Fax: 6534870
(Currently Mr. Swarup is the Secretary to Government of India, Ministry of Coal.
He can be reached through his office contact numbers)

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ENDORSEMENTS BY VALUED CLIENTELE ... contd
Annexure: B-Comments by an employer Curriculum Vitae: Aditya Vidyasagar yREF:AV-PROFILE-2004
KS Vijay Kumar
Vice President - HR, RFCL
Former VP & HR Head - Bharti TeleNet Ltd., PepsiCo India Holdings and Pepsi Cola India Marketing Company (NEMU)
D-173, Saket, New Delhi _ 110 017 Telephone: 011-4166 4340 Mobile: 0-98105-15737 E-mail: ksv2k@hotmail.com
To whom it may concern
This is to share my personal experience of hiring Mr. Aditya Vidyasagar for two of the organizations of repute,
PepsiCo India Holdings and Bharti TeleNet, where we worked together for over two years.
He was hired primarily to look after the Corporate Affairs Cell for UP and Uttaranchal by the UP Unit of PepsiCo
India Holdings, headquartered at Lucknow. The assignment involved hectic touring all over the two States and
the specific JD included balancing relationships with government, administration and functionaries of various
public organizations to ensure smooth operations.
He proved well in order of his personal background and professional competency and performed much more than
just handling Corporate Affairs.
His concrete contributions in the fields of strategic promotion and handling critical situations besides that from
his primary role have been noteworthy.
I am personally delighted to list some of his major achievements_
He took the initiatives to successfully break key-accounts, handle critical issues related to S&D including
revival of major accounts and settlement of pending issues.
He brought-in PR innovations in aligning prestigious accounts with much respect. He has also taken
initiatives in using his electronic and print media relations remarkably well in handling and managing news
during a major crisis, which was being faced by the Company at that point of time.
He proved his communications skills extremely well in strengthening relations with relevant departments,
officials and functionaries. His approach to do so was very innovative and fruitful. He facilitated them in
formulating various social development projects. The most prominent amongst these projects was the Magh
Mela Advertising Revenue Generation Plan for the District Administration of Allahabad. His negotiations, in
barter of this service, to bag 80% free of the ad-space PepsiCo hired in this event of dominant influence,
which I later got to learn, is regarded as world number two mass event, was amazingly interesting.
He has been successful in preparing strategic plans and getting them implemented aptly to boost shares and
market base. The Army Garrison accounts spread over Allahabad, Kanpur and Bareilly and La Martiniere
Girls' College accounts are the two amongst the major ones bagged by PepsiCo through his innovative
approach.
At his primary role of Corporate Affairs, he has streamlined and aligned departments, officials at the State
level with a proper networking at all PepsiCo locations in UP and Uttaranchal. This proved to be a job-
efficient and cost effective methodology. This approach has not only saved enough time for him to render his
skills into other aforementioned spheres but has also provided a fillip to the respect and regards of our
relations with the concerned and competent authorities.
At Bharti TeleNet, he was hired to float and Head the Community Development Division. The basic
responsibility was to streamline the Corporate Social Responsibility for the Company. Here again he proved his
Social Development skills, his major forte. His quick-result approach of having segmented Delhi into Industrial,
Commercial, Residential, and then picking up projects to suit the communities in the three sectors proved very
fruitful in terms of gaining highly creditable relations with the potential consumers of our Basic Telephony in
Delhi. His concern for the underground water depletion in Delhi was noticeable. He has been a guiding force in
Rainwater Harvesting and Water-recycling projects, the communities undertaken during his stay with us at Bharti.
His efforts facilitated the Marketing, Sales and Project teams in accomplishing their tasks smoothly and in
earning a respectful image for the company.
His very productive working relationships with Industrial, Social, Media bodies, and his rich experience of devising,
managing, implementing development projects and business promotion events, I feel, will come very handy for any
organization he serves.
I wish him great success in all his endeavours.
(Signed)
KS VIJAY KUMAR
(Currently Mr. Vijay Kumar is the MD at FlexyManagers & Chief Solutions Officer at the Interim Management Solutions India Pvt. Ltd.
He can be reached through his office contact numbers)

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BENEFICIARIES’ COMMENTS & REMARKS
_______________________________________________________________ by the beneficiaries and delegates of the
Aditya Vidyasagar Practices and his
Training Sessions, Workshops & Seminars
AV’s content, approach and methodology of CSR practices are reflected in the feedback received from
his assignors, employers and beneficiaries. His skills of attracting and retaining different generations at
work are commendable. Aditya’s Training Sessions too have inspired a large number of clients to fine-
tune their CSR management styles. Comments by some of the beneficiaries_
His very productive working relationships with Industrial, Social, Media bodies, and his rich
experience of devising, managing, implementing development projects and business promotion
events, I feel, will come very handy for any organization he serves.
KS Vijay Kumar, VP-HR
RFCL
(Formerly VP-HR, Bharti TeleNet Limited and VP & HR Head, PepsiCo India Holdings]
The feedback of my colleagues about his CSR Workshops comes in one word, EXCELLENT.
Vandana Chaturvedi, Deputy Manger - HR PR
NTPC – Northern Region
AV’s Presentations on understanding generational differences at work is high impact, delivered
with passion and very, very relevant to the workplace today. His enthusiasm and ability to relate to
the audience at every level is exceptional and full of real life examples. He provides a great value
addition to one’s work and personal life.
Abhishek Kumar, Senior Consultant – PR
20:20 Media
Informative, entertaining and one of the most thought provoking. A very polished presenter.
Beneficiary takes away a lot of information that will be useful while practicing the learning.
Shweta Awasthi, Media Consultant
EBC
AV is a clear & strategic thinker and an excellent sounding board. He helps improving one’s
communications and listening skills through practical experience and its applications.
Leslie – Production Department
NDTV - Profit
AV has fantastic stories, experience to share and with a lot of passion. Absolutely an essential
speaker at all platforms for all gender, age and income groups in social, development and
corporate world.
Zubeida Shahenshah
ZEE - Sports
AV’s support as a mentor provided opportunities for me to learn and develop professionally and
personally. His guidance enabled me to develop confidence in my approach to be successful within
all facets of my life and work.
Anton Banerjee
RK Swamy - BBDO
Fluent, captivating and an authoritative presenter. A Seven-Star performance, the highlight at all
speaking platforms. A great help for future reference and challenges ahead.
Dr. Neeraj Bora, Managing Director
Sewa Hospital & Research Centre
Having seen the work of Aditya, one can say that he is innovative, dynamic, energetic, and has the
capabilities to create assets and mobilise resources through his experience and training sessions.
Anil Swarup, Secretary to GoI [Ministry of Coal]
(Formerly Chairman – APEDA) Government of India

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An Additional Note about AV
■ It is pertinent to mention that despite having served organizations with varied functions, the
assignments Mr. Aditya has been delivering dealt only with one or the other streams of
development communications, which always guided him towards CSR. The latest
assignment was that of a State Technical Expert for IWMP [Integrated Watershed
Management Programme of MoRD-GoI] in Uttar Pradesh since April 2013 to June 2014
through Department of Land Development & Water Resources, GoUP.
■ He is known to accept only socially relevant assignments since 1988 and have enjoyed the
privilege of rendering prestigious assignments, which are directly responsible to boost the GDP.
2006 to date : Rendering Academic services for developing HR, CSR and Communications skills to Co-
operative, Banking, NGO & Corporate sector Training Institutes and Staff Colleges.
Facilitating various Corporate, NGOs and other Social Organisations in devising,
developing and implementing Development Programmes on various issues related to
Health, Education, Livelihood, Environment and Empowerment.
Qualitative Research Analysis for RCH, HIV/AIDS, Dalits, Domestic Violence and other
socially relevant issues.
Scripted, directed and facilitated audio/audio-visual/film productions for UNICEF, UP
Tourism, Bhumi Sudhar Nigam, Women & Child Development, and PACS (DFID).
Served as the State-based Communications’ Resource Agency to the ‘PACS’ (Poorest
Area Civil Society), a Poverty Alleviation Programme of DFID-UK
Facilitated MAMTA-Institute for Women & Child Health in analysing a Rapid Assessment
on RCH Practices
2001 to date : Rendering professional services as Resource Person and Visiting Faculty to various
Management Institutes and Lucknow University covering papers on Communications and
Social Sciences including Mass Communication, Advertising, PR & Event Management
for the PG Degree / Diploma courses and contributed significantly to initiate a Masters
Programme on Social Engineering at the Lucknow University.
2001 – 2002 : Evaluated the processes of Cross Cutting Team Functioning, and provided
recommendations to boost operational efficiency of CARE-UP.
2001 – 2003 : Member of the Academia Task Force under the HCD Committee of FICCI (Federation of
Indian Chambers of Commerce & Industry) to provide inputs to academia in North India.
2001 – 2002 : Formulated and proposed a Branding & Positioning POA for CARE-India.
Advisor to Bharti TeleNet Limited, Delhi. Hired as Advisor to float the Community
Development Division, and to Head the same function, primarily to streamline and
establish the role of a Responsible Corporate Citizen for the Company.
1999 – 2001 : Hired by PepsiCo India Holdings as Consultant, and to Head the Corporate Affairs cell for
its Uttar Pradesh Unit, covering the States of UP and Uttaranchal.
1999 - 2000 : Executive Consultant to the World # 02 Mass Event, the Magh Mela, to re-appropriate the
Advertising Revenue Generation Plan for the Administration of the host city, Allahabad.
Practiced Socio-corporate Development Linkages by engaging private and corporate
sector organizations and encouraging them to charter and render their SR.
1998 – 1999 : Hired by the State Govt. as Technical Advisor to the Director-Information, UP for Social
Communications, and communication-based trouble shooting in the development sector.
1998 – 1999 : Revamped and developed IEC material for SWAJAL, a World Bank aided Project run by
the State of Uttar Pradesh.
1998 – 1999 : Consultant to Charities Aid Foundation, India to conduct an Infrastructure Health Survey
of the Government-run Primary Schools. Ten schools were identified for support in the
Phase-I by practising CSR factor mainly with CII member institutions.
1998 – 1999 : Resource Person to Centre for Development Studies, UP Academy of Administration for
developing course curriculum for TOTs to foster RCH Program of SIFPSA.
1997 – 1999 : Consultant to UP Mahila Kalyan Nigam Ltd. to promote Corporation’s activities and
Project Consultant to launch 'Mahila Samriddhi Yojana', a GOI scheme.
1993 – 1998 : Executive Consultant-Corporate Communications for Industrial Development in UP. Major
tasks accomplished included Branding & Positioning the State as a preferred destination
by the industrialists from with-in India and abroad.

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1992 – 1993 : Guest Faculty for Community Mobilization to UP Academy of Administration.
1992 – 1998 : Developed and implemented investment promotion and image building projects for the
State of Uttar Pradesh viz.; InvestMart, Business Delegations, Hall of Strengths, MMC-
Plus, The Top Ten Show, Catch'em Young Concept etc.
1992 - 1993 : UNICEF awarded Institutional Assignment to his Consulting Organisation, 'Vidyasagar
Associates' to facilitate the Director-Information, UP in implementing the Mass
Communication Extension Methodology, “MMC-Plus” his own tool throughout the State.
1991 - 1993 : Hired by UNICEF as Executive Consultant to the Director-Information, UP to facilitate
implementation of State-wide Community Mobilization Drives based on self-devised
methodology, 'MMC-Plus'.
1990 – 1993 : Information & Communications Consultant to UNICEF for the States of UP and Bihar.
Resource Person to the State Governments for developing _
_ The Draft of the State Education Policy, Uttar Pradesh
_ Communication Campaign and the Plan-of-Action:
._ to eradicate Kala Azaar in Bihar and
._ to launch Operation Black Board, Bihar.
1991 – 1992 : Guest Faculty to UP Academy of Administration (UPAA) for Community Mobilization and
Development Communications.
1987 – 1988 : Active contributions in conceptualising, and organizing India-Pak Hockey Test Series'88
to mature the sub-continent’s National teams for the Seoul Olympics.
1987 – 1988 : Production Designer, and core contributor of the first Television Serial on issues of social
relevance on National Network.
1986 – 1988 : Head of the Advertising & Mass Communications Divisions of Sahara India, and its
C&MD Executive Camp. Besides the basic responsibilities of developing advertising of
Sahara’s numerous enterprises, I had the liberty to innovate creatively productive tools &
mechanism of promotions. I also learnt the basic perspectives of CSR policy & practices,
producing and developing the very first Tele Serial on Social Issues of India, facilitated
organising National & International Sports. Innovated various Commercial Sites in Sports.
1981 – 1999 : Developed and produced Awareness Generation, Sensitisation and Promotional software
including State Profiles, TV Serials, Documentaries, Theme Songs, Radio & TV
Commercials, and Print-productions for various clients.
1981 – 2003 : Devised, planned and monitored numerous Community Development Campaigns, and
explored & established goal-specific socio-corporate partnerships through this activity.
1981 – 1997 : Conceptualised, produced and implemented Advertising, Launched FMCG & durable
products viz.; Parag Butter, Parag Cattle Feed, UPTRON Radio-transistors, 2-in-1s &
B&W TVs, Newspapers like Northern India Patrika, Times of India.
Devised and conducted Mass Communication & Sensitization drives, developed IEC
material and promotional campaigns for various social services and issues of social
relevance for Government, Semi-government, Social, Corporate, NGO, Banking, Para-
banking, Industry, Media and Education sectors.
1978 – 2004 : Prominent positions in Advertising Agencies/Clubs/National Federations, and in various
other Professional, Social, Cultural, Academic & Industrial Forums.
1978 – 1986 : Executive Director of ‘Avadh Ads’, one of the leading ad-agencies of the 80's.
1974 – 1998 : Scripted, directed and produced commercials, documentaries, and programs on
educational, social & cultural issues for mass and entertainment media.
1973 – 1986 : Scripted and conducted numerous programmes on AIR and Doordarshan, focussed on
youth, music and literature.
Scripted and Directed 19 films in Feature, Documentary and Documentary-Feature forms
on Super-8mm and 16mm celluloid formats for BBC-UK, Beyond 2000 Group-Australia
and Asian Film-India.
1973 – 1981 : Contributed to various publications, mainly covered children and adolescent age groups
in print media.

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Self-Statement elaborating expertise in Social Sector with emphasis on CSR Initiatives,
Community Mobilisation & Management of Natural Resources especially, Greens & Water
TO WHOSOEVER IT MAY CONCERN
This is to state that I, Aditya Vidyasagar s/o Late Sri GP Khare resident of C – 375, Sector B1,
Mahanagar, Lucknow _ 226 006 do confirm the following _
. _ that the journey with the social sector commenced since the school time, the appreciation through the
award of Raja Ranajay Singh Social Service Trophy consecutively for three years (1974-77) evoked
an interest enough in me to devise a Communication Extension Methodology, “MMC-Plus”. It stands
for Mass Motivation & Convergence [of services], where the ‘Plus’ factor played the role of people
mobilizing people in a progressive manner. It was an outcome of my stint with social service
advertising in 1981 during the Test-run of a rural product for PCDF [The ‘Parag Milk & Butter’ people].
It was matured through research-oriented implementation in six different segments of the rural & urban
areas spread over the entire State of Uttar Pradesh. The Methodology and its Application concepts
were matured at the field level through various public-delivery organisations in Government, Corporate
and Social sector organisations.
Later the Methodology was adopted by the Government of Uttar Pradesh and was supported by
UNICEF for state-wide promotion of the Participatory Development Process in 1991. It was
successful to the extent of evolving a social system of governance introduced by the
Government as “Kisan Sewa Kendra” the same year. It also resulted into declining the load on our
Judiciary as well.
. _ that in the year 1973, I entered into the circuit of creative professionals as a producer of a Radio
Jingle, and during the decades of 80’s & 90’s, I have been actively associated, and served various
Government, Non-Government, Public, Private and Corporate sector organizations, departments and
societies. Major amongst them include; Awadh Ads, Sahara India, Unicef, Department of Industrial
Development, UP Pollution Control Board, Directorate of Environment, Worldwide Fund for Nature in
India, Department of Women and Child Development (GoI & GoUP), Hariyali (a prominent NGO for
Environment Conservation), Centre for Environment Education.
. _ that I had devised yet another Environment Conservation and Promotion System, “Worldwide
Social” primarily to reach-out to the adults through schoolchildren by attracting them towards
environment conservation through Rainwater Harvesting and developing Bio-diversity Parks. This
system launched with just one couple (my wife and me) was so successful that during the pilot phase
(2000 – 2001) itself it attracted about 1200 couples.
. _ that Chief-Advertising & Mass Communication to Sahara India was my maiden assignment with a
huge exposure of handing large assignments at National Level including the very first Tele—Serial on
Social Issues, National & International Sports and to top it all in initiating formulation & practicing
various perspectives of conceiving CSR.
. _ Consultant-Information & Communications to UNICEF for Uttar Pradesh and Bihar was my maiden
structured assignment in the organized social sector from October 1990 – September 1993 and further
UNICEF hired me to facilitate Government of UP as Executive Consultant to the Director Information.
Post-UNICEF supported implementation of MMC-Plus, Government hired me as Technical Advisor,
and since then I am involved in the development process.
. _ that I had been decorated with ‘Nidhi Puraskar’ [1988] and ‘National Youth Award’ [1992] for
Academic and Creative contributions to the development process. Pt. Ravi Shankar and HE the
Governor of Uttar Pradesh presented these awards respectively.
. _ that while serving Bharti Telenet Ltd. as Advisor: Community Development in Delhi, associating
with Centre for Science and Environment, I had initiated the Rainwater Harvesting and with assistance
from IIT-Delhi, Waste Water Recycling Projects throughout South Delhi, major amongst them were
the Vasant Vihar A-Block Nalla Water Recycling, and many domestic RWH initiatives by individuals
during 2001 – 2002. The momentum prompted Delhi Government to incorporate RWH in its
Bhagidari Scheme. Ever since I have come back to Lucknow, got a team in place, got them trained
and certified by the State Ground Water Board to implement RWH and WWR projects in and around
the State of Uttar Pradesh.
ADITYA VIDYASAGAR

AV PROFILE Gen-Ind

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