1. How to Write Marketing Copy that Sells Presented by Sheri Jacobs, CAE, President + Chief Strategist Avenue M Group, LLC American College of Occupational and Environmental Medicine November 12, 2009
45. Proof of Value All the features I need in a laptop. $3,848+ vs. $989
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53. Actual Copy WSAE holds eight 1/2 day educational programs each year presenting some of the best national and state speakers discussing cutting edge solutions to the challenges faced by association executives.
68. Use the word “Because” People are skeptical. If you are offering something too good to be true, they may not respond. Explain why you are giving something away for free or at a steep discount. Tell people what’s in it for them and what’s in it for you.
69. Cut your copy in half! Use short simple sentences. Avoid complex jargon. Provided that - - If In order to - - To The majority of - - Most Accordingly - - So Facilitate - - Help Frequently - - Often Commence - - Start Nonetheless - - But
70. Use Curiosity to Get Them Interested Program: Physicians and health care reform 50% of Physicians Report Health Care Reform Worsened Conditions for their Practice In this session, you will understand the key implications of health reform legislation impacting OEM physicians. The session will cover health and productivity strategies, how to market your services, and the key conditions that are driving up cost.
71. Be Authentic. Show your personality. People are drawn to real people , not brands, companies or organizations. Forget the talking points and encourage your volunteers and staff to speak with authenticity. Don’t filter their comments. Attribute comments to their owners.
