A guide for conducting quick practie workshopo of Design Thinking. This material was presented in a short workshop for elected startups in incubation program.
2. I’m Aveef
I’m a passionate UI/UX Designer &
Consultant who currently help some
startups to bring their app into reality and
expose them to the world.
More about me:
linkedin.com/in/aveef
Trace my timeline:
@aveef
3. "The more you do, the
more you get experience”
@ucilmacabre
Langgeng Nur S.
12. “Design thinking is a human-centered
approach to innovation that draws from the
designer's toolkit to integrate the needs of
people, the possibilities of technology, and
the requirements for business success.”
Tim Brown
CEO of IDEO
15. Empathize Define Ideate Prototype Test
Observe and
research to
develop
understanding
of your users
Unpack
empathy
findings, find
where your
users’ problem
exist, create
problem
statement
Generate
range of
crazy,
creative,
radical ideas
Build real,
tactile, and
actionable
representation
for a main
range of your
ideas
Return to your
users with
prototype for
getting
feedback
22. 1. Experience Interview
2 session x 4 min
Redesign the ‘Rice Consuming’ experience for your user.
Start by gaining emphaty.
2. Dig Deeper
2 session x 4 min
Ask the general experience from the start to
end
Last time consuming rice
How they consume it
What was meaningful
What was dissapointing
Follow up the 1st answer
Dig for STORIES, THINKING, FEELINGS, and
EMOTION
Ask WHY often
Note from your 1st interview Note from your 2nd interview
24. Create the user journey map of ‘Rice Consuming’ by
summerize infonmation and put them in right area.
Journey Steps
Horizontal axis / X. Arranging all steps through time.
Vertical axis / Y. Themes for analysis.
Things to Map
25. Journey Steps
ThingstoMap
STEP 1 STEP 2 STEP 3
Doing
Thinking
Feeling
Pain Points
What user’s doing (action) during the step
What user need to do in detail about the step and action
User’s frustation. Something that need better solution.
8 min
26. 1. Capture Finding
4 min
Reframe the problem of ‘Rice Consuming’ after get information from
empathies.
2. Define Problem Statement
3 min
NEEDS & GOALS
Things they are trying to do
Use VERBS, catalogue of user NEEDS, goal to
accomplishes, no wordsmithing
INSIGHT
New learnings about feelings & motivations
What something you see that your users dont,
unexpected nuggets
—
Articulate the statement from needs & insight.
Find the most unexpected, meaningful,
interesting, resonant.
needs a way to
Because / But / Surprisingly…
(user name/description)
(user’s need)
(insight)
27. Ideate Share & Get Feedback
1 Single Solution
Sketch Ideas
4 min
8 min
3 min
28. Sketch at least 8 radical ways to meet user’s needs.
(write your problem statement 1st)
Quantity not quality, more is
better
No Alphanumeric in box, must
be visual
This is idea generation, not
evaluation
Think any possible solution, be
out of the box
Never think how the ideas will
technically be made
Crazy 8
4 min
Idea 1 Idea 2 Idea 3 Idea 4
Idea 5 Idea 6 Idea 7 Idea 8
Problem Statement:
29. Share your solutions and capture feedback.
Feedback Notes
2 session x 4 min
Idea 1
- feedback…
- direction…
- feelings…
- etc.
Idea 2
- feedback…
- direction…
- feelings…
- etc.
Idea 3
- feedback…
- direction…
Idea 5
- feedback…
- direction…
- feelings…
- etc.
Idea 6
- feedback…
- direction…
- feelings…
- etc.
Idea 7
- feedback…
- direction…
Explain each idea briefly
Get feedback and get direction too, find the WHY of each
idea, no matter users like it or not
Think this as a probe, not as final design
Have an attitude of a learnner
Hear more when testing ideas
Learn more about user’s feeling and worldview
Fight the urge to explain and defend your ideas—see
what they make of them!
30. Iterate based on feedback. Reflect and generate a new solution
Sketch your new big idea
3 min
Gain deeper understanding from feedback.
Reflect and generate new idea in 1 single solution.
Avoid alphanumeric.
Add little details just if it’s necessary.
32. Make something your users can interact with
Build The Prototype
10 min
Build a physical product
Make users can use the prototype as if
it’s the real product
Create a more tangible idea
Bring the idea into life
Make it as ‘live’ as you can, something
that your partner can engage and
interact with