Avazu DSP is a display advertising platform connecting billions of real-time biddable ad impressions. For more information please visit http://www.avazudsp.net

2. The Evolution of Display Advertising
Direct from Publishers
1996
1998
Ad Networks
2005
Ad Exchanges
2009
DSPs

3. What is Avazu and Avazu DSP?
Avazu is a
recognized
provider for
audience
targeting and
display
advertising.

4. What is Avazu and Avazu DSP?
Avazu DSP is a media buying platform, connected to billions of RTB-biddable
ad impressions everyday. Our DSP platform allows advertisers to manage hugely
scalable and efficient online media buys.

5. How we outperform traditional display ads?
Pre-impression
optimization
Traditional Avazu
Ad Targeting frequency targeting,
geographic targeting,
daypart targeting
all basic targeting, audience targeting
and retargeting
Media Buying pre-selected and static
publishers, small
inventory size
RTB real time bidding – dynamic bid
for each ad impression, large
inventory size with over 85% coverage
Post-impression optimization
Optimization manual optimization algorithmic optimization based on
prediction algorithms towards CTR,
CPC, CPA
Creative static banner ads dynamic and personalized call-to-
action creatives
Results non-guaranteed guaranteed ROI and pay for
conversions

6. Ad Targeting: Personalized Retargeting
A wide rang of
audience websites:
Web portals、news websites、
social websites、blogs/BBS、
content websites
Personalized Retargeting can realize communication with potential customers, even when they are not on
the e-commerce websites
Avazu will automatically
provide the ads which they
want to see, according to their
traced behaviors and surfing
habits.
Potential customer
visits your website
While those people are surfing in the Internet,
Avazu recognizes them using cookies
Your customer left without
buying anything
Your potential customer
also browses on other
websites
Finally, the users will click
these ads, go back to the
websites of advertisers and
turn into a conversion.
1 2 3
4
5
6

7. Ad Targeting: Audience Targeting
1
Those data are collected,
segmented and saved into our
cloud-based storage systems.
2 Advertiser’s target
groups are compared
with our existing
audience segments.
Suitable audience
segments are defined
and selected.
3
Media buying based on targeted
audience segments.
4
5
We gather data on all user
behaviours from our partners
and publishers.
6
Targeted users see creatives across
different web sites.

8. Media Buying: RTB – Real time bidding?
Ad Placement Publisher/Ad Network Advertiser
Hey, we have 1
mio impressions
to sell on
website.com, give
me 5 USD CPM
and you can get
them!
Hmm, ok, give
me a geo
targeting, send
me an IO and
we will take it
and give it a try.
Traditional media buys:
RTB media buys:
Ad Placement Publisher/Ad Network
Hey, we have 1
mio impressions
to sell on
website.com,
those inventories
are now avaiable
over RTB.
RTB auctions for
each ad
impression
Avazu DSP Advertiser
Thinking about
the value of
each ad
impression
I give you the
budget and you
deal with all those
media buying
stuff, I just wanna
see the results…
Static inventory,
static pricing and
manual contractual
insertion orders.
DSP bids 50 cent
Dynamic, auction-
based and ready-to-
buy inventory

9. Media Buying: RTB – Real time bidding?
and a lot more…
A selection of RTB-enabled publishers:
Brand Safety Auction-based Buying

10. Creatives: dynamic and personalized call-to-action creatives
Advertiser Logo
Opt-out clause
Switching Products
To Product Page
Product Image Zoom
Social Engagement
For people left your web site without buying:

11. Creatives: dynamic and personalized call-to-action creatives
Individual message
for abondonned users
Opt-out clause
Shopping cart reminder
For people abondonned in the shopping cart:
At Avazu, we believe that the influence of creative optimization significantly
impact the success of our clients, therefore we put a strong focus on optimizing
and adding new product features into our creative engine.

12. Our clients and customers
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