How do we create sales growth through personalized relationships?

1. CREATING SALES GROWTH
THROUGH PERSONALIZED
RELATIONSHIPS

2. WE ARE ALL DIFFERENT.
THAT’S WHY COMPANIES NEED
TO CONNECT WITH CUSTOMERS
– AS INDIVIDUALS.

3. AVAUS IS ON A MISSION TO MAKE
MARKETING PERSONAL
To drive sales and brand growth through
personalized relationships.
To transform marketing and sales organizations
into new, agile ways of working

4. AVAUS IS ON A MISSION TO MAKE
MARKETING PERSONAL
MOBILE &
SOCIAL
PERSONALDIGITAL
FIRST THEN NEXT

5. AVAUS FACTS
EMPLOYEES150
OFFICES3
REVENUE 2016*13M€
EBITDA 2016>10%
ANNUAL GROWTH**40%
* ESTIMATE ** AVERAGE SINCE 2009
AVAUS IS THE
NORDIC LEADER OF
PERSONALIZED
MARKETING
STOCKHOLM
GDANSK
HELSINKI

6. WHAT WE BELIEVE IN?

7. PERSONAL 1-to-1 RELATIONSHIPS
Mary, a to-be-dog
owner, visits
Facebook and sees
an ad on a new store
opening near her
Mary receives an email
with valuable
information for new dog
owners and an invitation
to a puppy date
Mary watches
YouTube and sees
targeted ads for
puppy products
others have bought
Mary browses the latest
offers for puppy supplies
in the Pet Shop webstore
Mary visits the
PetShop store and
signs for the loyalty
program
Mary returns to
webstore and writes a
recommendation
Mary receives tickets
to Pet Expo through
mail as a thank you for
being a loyal customer

8. Moving from one-off campaigns to
always-on marketing programs
creates a unique platform for
continuously measuring, learning
and improving results.
ONGOING MARKETING PROGRAMS
GENERATING GROWING RETURNS

9. AGILE TEAMS
INTEGRATING
MARKETING AND
TECHNOLOGY
Results in personalized marketing
are enabled by an agile, accountable
cross-competence team. The team
drives on-going 1-to-1 marketing
programs across channels.

10. BUILD DRIVEDISCOVER
The ability to execute – transform plans into reality - is one of the most
critical assets for companies. Three core processes: 1) Discovering
insights and strategies, 2) building platforms and programs and
3) driving business results over time should always move hand in hand.
FAST PROGRESS FROM
PLANNING TO EXECUTION

11. HOW WE DELIVER?

12. DISCOVER BUILD DRIVE
Discover insights
and plan
one-to-one
strategies
Build platforms
and programs for
one-to-one
relationships
Drive business
results through
agile cross-
competence team
Data & analytics
Marketing strategy
Creative & content
Marketing technology
Digital media
Growth hacking
AVAUS
WAY OF
DELIVERING
• Insight & analytics
• Strategy & planning
• Creative concepts
• Roadmaps
• Technical set-ups
• Marketing programs
• Team ramp-ups
• Change management
• Growth hacking
• Content production
& optimization
• Dashboards &
reporting

13. DRIVE
In the Drive phase, we
deliver business results
through agile cross-
competence team
The team set-up is matched to
your preferences for
collaboration, see next slides for
more details.
AGILE
TEAM
BACKLOG
SPRINTS
RESULTS

14. =Avaus team
=Client experts
Agile cross-
competence
marketing team
COLLABORATION PROFILE
DRIVE
Client
role
Avaus
role

15. Avaus as a marketing
technology partner
Avaus as a content and
operations partner
Avaus as a strategy
and data partner
Avaus as fully outsourced
marketing partner
COLLABORATION PROFILE
DRIVE

16. 15-20 days 25-40 days 3-5 FTEs 5-10 FTEs
EXAMPLE TEAM:
• Analytics: Client’s own data and analytics experts
• Strategy: Consultant 2 days per week
• Technology: Full-time Avaus system specialist
• Operations: Full-time Avaus Growth hacker, Client project manager
• Creative: Half-tim e copywriter, Half-time HTML, Client’s own AD
”Surgigal help” Joint team Full-time team Outsourced operations
S M L XL
COLLABORATION VOLUME
DRIVE

17. EXAMPLE
DEVELOPMENT
ROADMAP
PLANNING &
SET-UP
SCALE-UP &
LEARNING
OPTIMIZATION &
PROFITABLE GROWTH

18. READY TO GET PERSONAL?