It is a must for SEO marketing Sydney specialists to optimise the content of the websites they are working on for their clients. Types of content include articles, blog posts, images and videos. These content are very vital in optimisation processes because they help make a website make or break online. What’s more, without it, how can a business market its offering, introduce trends or share information without it?

1. Optimise Your Videos: Bringing Valuable Content on the Web
It is a must for SEO marketing Sydney specialists to optimise the content of the
websites they are working on for their clients. Types of content include articles,
blog posts, images and videos. These content are very vital in optimisation
processes because they help make a website make or break online. What’s
more, without it, how can a business market its offering, introduce trends or
share information without it?
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney
Software Development Sydney

2. Why Video?
Video is one of the most important content a website should have. At times,
you cannot bore your visitors to read your text to death. If your visitors are not
in the mood to read, your articles or blog posts, not matter how well-written
and optimised, will just be for nothing. But put in a video on your page, and
you will have your videos coming back into your website for more.
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3. Video content is much more compelling than articles and blog posts. If a
picture can say a thousand words, video indeed can speak thousands more.
Most users seek out videos as you would love to rent movies from a video
rental or download (il)legally. If you have been into YouTube regularly and have
followed its success, you will know why.
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4. - 60 hours of video uploaded every minute in YouTube.
- At every second, one hour of video is uploaded.
- More than 800 million unique visits every month
- More than 3 billions hours of videos watched every month
- Last year, the world’s most popular video-sharing website recorded over a
trillion views.
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5. These jaw-dropping statistics does not only prove the popularity of YouTube
but the popularity of videos. But don’t be surprised yet. Expect these numbers
to double by next year.
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6. It is more fun to watch than to read, and videos keep eyes on the site. It is an
effective way to engage your users for interaction and helps visitors get to
know more about you, your website and purposes. It can impact people more
emotionally and spur their interest on subjects which they never knew about
before. Remember Kony 2012?
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7. Optimising Your Video Content
For your videos to generate traffic and income for your business, you should
use high ranking keywords in your titles, descriptions and tags. Make sure
these keywords are prominent and highly competitive. They should be clear
and concise, not resorting to craftiness and cleverness. Do not even forget to
include store location and even a few teaser details of your products or
services.
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8. You have two options for posting your videos: Post them on social media or
sharing sites or host it from your website. These two options are advantageous
on your part.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney
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9. If you post on YouTube, Facebook or any other social media and sharing
websites, you do not have t worry about finding viewers. With YouTube and
Facebook both having millions of millions of viewers worldwide, you have
higher chances for higher viewership. Moreover, videos posted on such
websites can rank higher in search engine results and achieve ‘viral’ status.
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10. By hosting your content from your own website, you can generate increased
traffic to your website. This also helps to increase inbound links and get people
to know more about you.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney
Software Development Sydney

11. Videos can present the exciting side of your business to your visitors, provided
that your content is optimised according to ethical SEO marketing Sydney
strategies. With such optimised content, you are in the position to provide
valuable information to your target audience.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney
Software Development Sydney