This document outlines a 5-step process for designing a powerful logo: 1) Create a design brief with information about the target market and objectives. 2) Conduct research on the industry and trends. 3) Develop conceptual designs that blend graphics with the business nature. 4) Get feedback and review to refine the designs. 5) Present the final design to launch it. Following these steps helps create an outstanding logo that suits a business's needs.

1. Designing a Powerful
Logo in 5 Easy Steps
WHAT YOU NEED TO KNOW TO CREATE A CONVINCING AND
FASCINATING LOGO

2. Eye catching Logo Designs
 A detailed designing process is required to crate an outstanding
logo that will suit any business’s requirement.
 In the following slides you will get to know 5 basic steps so that you
can also try to create a logo or at least how this process works.

3. Step 1 – Design Brief
 You need all the information concerning a logo and its requirements
before start making the design brief.
 You may have to search all the information yourself if the person or
business you are making the logo don’t know what exactly they need.
 Target Market, message objectives and keeping the deadline in mind is
the key to success.
 Further Reading on Design Briefs:
 http://www.davidairey.com/how-do-you-write-a-graphic-design-brief/
 http://www.davidairey.com/10-tips-for-writing-graphic-design-briefs/

4. Step 2 - Research
 Finding about the industry concerning the logo and its historical
perspective is associated with research.
 It also includes Visual Research and Analyzing your findings.
 As a designer, you should think of going with the industry trend or
create an entirely innovative one.
 Further Reading on Design Research:
 http://www.graphics.com/article-old/logo-design-conducting-
preliminary-research
 http://www.brandsoftheworld.com/critique

5. Step 3 – Build the Design Concepts
 Let your ideas do the talking and your imagination go wild to develop a
good blend of compelling graphics.
 Try to express complex and diverse nature of businesses into small and
simple logo design.
 Sketching out rough drafts, brainstorming the ideas and matching the
parameters of design brief is the main objective of building design
concepts.
 Further Reading on Design Concepts:
 http://www.code-interactive.com/thinker/a112.html
 http://www.devlounge.net/design/constructing-the-perfect-logo/1

6. Step 4 – Feedback and Review
 Reviewing your work is a crucial step with selecting the right ones,
focus on stronger ones and leaving out the weaker ones.
 Making changes, getting the feedback and then creating
appropriate changes is what this step is all about.
 Further Reading on Reviewing and Feedback:
 http://www.logodesignlove.com/forums-for-logo-design-feedback
 http://www.designcouncil.org.uk/about-design/How-designers-
work/The-design-process/Deliver/Targets-evaluation-and-feedback/

7. Step 5 - Presentation
 After finalizing, it’s time to unveil the new design to the world.
 Hopefully, everyone will love your design as you have made
extensive hard work and painstakingly laborious research for it.
 Further Reading on Design Presentations:
 http://www.richardbaird.co.uk/2012/05/10/the-designers-guide-to-
presentation/
 http://www.howdesign.com/design-business/clients/perfect-pitch/

8. About Australian Logos
 Australian Logos is one of the premier Australian logo design
companies online helping clients to get vibrant and trendy logos,
stationery and brochure designs.
 If you are finding it hard to create a logo yourself, let us do all the
work in quick time and price well within your budget.