2. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
Local C pet i t i on
om

3. Description
• The personalized diaries consist of a notebook
with self-taken photography as a cover.
• The photography will consist of nature.

4. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
Local C pet i t i on
om

5. Target Audience
• These diaries are targeted to be used by
teenagers from thirteen to eighteen years old.

6. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
Local C pet i t i on
om

7. Location and Sales
• We came up with the idea so as to create a
webpage and sell them online.

8. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
Local C pet i t i on
om

9. Cost Analysis
• Variable costs :
diary 3c/page and 35c/cover.
• It is estimated that the diary will consist of 40
pages, with each diary amounting to €1.55.
• Each diary will be sold at €2 making a profit of
€0.45c on each sold.

10. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
Local C pet i t i on
om

11. SWOT-Analysis
Strengths
Weaknesses
-Product is Useful
-No experience
SWOT-Analysis
Opportunities
-Product isn’t common
Threats
-Photography has to be
perfect quality

12. Agenda
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D
escr i pt i on
Tar get audi ence
Locat i on and Sal es
C
ost Anal ysi s
SW T-Anal ysi s
O
C pet i t i on
om

13. Competitor : Pukka Pad
• Large variety of diaries.
• Excellent quality.
• Renown amongst lost of people.

14. This is our idea !
Thank you for your support. We hope that you
liked our idea 