Plaza mandalay

Lakeside Plaza Mandalay Project 2014
1
LAKESIDE PLAZA MANDALAY

About Mandalay
Lakeside Plaza Mandalay Project 2014 2
Mandalay, as the center of Myanmar culture, was
outstanding in the past, it holds the stage now, and it
will continue to be a place of pride in the future.
Mandalay will be the center point for all trade and
business in the future, surrounded by 5 GROWING
Country Bangladesh, India, China, Laos andThailand
Food prices in Mandalay continue to rise at a faster
rate than in Rangoon.

Recent Mandalay Highlights
 Fiscal 2014 third quarter revenue of $7.0 million increased more than three-fold
over the comparable period last year, primarily attributable to acquisitions.
 Sequential quarterly revenue growth of approximately 0.5% impacted by timing
of DT Ignite™ product ramp and unfavorableAustralian foreign currency
exchange rate.
 Significantly reduced sequential quarterly net loss from $6.2 million to $4.2
million.
 DivestedTwistbox Entertainment, further strengthening theCompany's balance
sheet.
 Continued strong customer momentum. Signed multi-year agreement with U.S.
tier 1 carrier for the Company's Ignite and IQ products. In advanced discussions
with additional U.S. tier 1 carrier.
 Cash and cash equivalents balance increased to $5.3 million as of today,
compared with $4.7 million at December 31, 2013.The Company has sufficient
cash to reach organic profitability.
 Robust M&A pipeline across a spectrum of accretive, inorganic opportunities.

Economic Corridor 2014
4
Mandalay
Mandalay is a trading center and
transshipment point for jade, gems,
and agricultural products, which are
sold to Rangoon, Thailand, and China.
All 14 of Burma's private banks have
branches in Mandalay, an indication
that there is wealth in the city

The Lakeside Project
 The Lakeside Project will be the 1st whom
introducing international cuisine like
Japanese and International food and Health
Land, Spa and Retail Store with Modern
Design to Mandalay
 The Lakeside is located in Kandawgyi Pat
Road in Mandalay, direct at the main road
true all sightseeing Spot around Mandalay

Mandalay Map
Lakeside Location

Google Earth Coordination
https://maps.google.co.th/maps?saddr=Mandalay+Region%2c+Myanmar+%28Burma%29+%
28Burma%29&daddr=Kandawgyi+Pat+Rd&hl=en&ll=21.942025%2c96.07096&spn=0.003025
%2c0.005284&sll=21.942053%2c96.070456&sspn=0.001513%2c0.003664&geocode=FXo1Qw
EdWky3BSkRdNLwI23LMDE1TqZHM0778Q%3bFdDQTgEd7-
65BQ&t=h&mra=mift&mrsp=1&sz=19&z=18
Plaza
Building

Start up
 The Lakeside Project is build on private
property in Mandalay
 The Lakeside building construction has
started in November 2013 and will finish in
March 2014
 The Lakeside Plaza launch opening will be in
June / July 2014

About the Building
 1st Modern Plaza in Mandalay
 3 Storey building
 990 sq. M each floor
 Modern Interior and Design
 Well Located

Quality Control Program
 Regulations
 Local
 Consumer Protection Branch
 MFIA ( Myanmar Food Inspection Association )
 Labour
 Sanitation

Our AIM
 To introduce new lifestyle and Modern
environment
 To be the 1st in the market to provide this
service
 To break the wall between fear of culinary
and Food culture
 To Increase the wealth of people in Mandalay

Segmentation, Targeting and
Positioning
 Population of Mandalay University and College,
Tourism and Business people
 Target markets
 Tourism (Thai, Japanese, Chinese and European)
 University and College
 BusinessTraveller
 Positioning
 At the Lake of Mandalay Katawayi Lake
 At the beginning of the Lake entrance

University and College
 In the city of Mandalay there are 6
International School with all international
kids and 11 University around Mandalay

Competition Analysis
In the city of Mandalay are 6 International
Restaurant who establish themselves for a long
time in Mandalay, but the quality and service is very
low. One of our main Competitor would be the
Local Restaurant who provide the traditional food.
As Local Myanmar cuisines is mix up with Indian,
Muslim and AsianTaste, we can pretty well adapt to
the taste and even provide a better quality. As our
Target group has a fundamental knowledge and
experience with the Food culture.

SWOT Analysis “STRENGHT”
 We are the first who introduce a top level
quality and service of Lifestyle and Food
culture
 Firm’s Brand name and Resource
 Top level of Management and Organizing
 Flexibility of arrangement and operating
 Quality Control
 Working with local people

SWOT Analysis “WEAKNESSES”
 Communication Barrier ( can be solved )
 Low Product awareness

SWOT Analysis “Opportunity”
 Demand for Product
 Size of Market
 Expand the business facility and area
 Establish 2nd Plaza

SWOT Analysis “THREATH”
 Bad Economy
 Competitor ( not yet )
 Political Issue

Latest Construction update 4th Feb 2014

Latest construction update 10 March 2014

CAD Figure

Floor Plan Arangement (sample)

Plaza Investment
Scheme 1
Partnership
Scheme 2
Rent

Important Topic as:
 Investment Cost
 Terms of Agreement
 Facility Cost
 Laws
Please contact us true e-mail and we will
forward you the required information

For details and Inquiries pls contact:
Attasith Damrongrat ; +66818111000
dattasith@gmail.com
Vachiraphon Pannan (Valentino); +66900045904
pannan@live.de

Plaza mandalay

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