Do you have trouble keeping deadlines? Do you hate scrambling last minute for content to share? If so, a content calendar is for you. Actually, even if you don’t have trouble with deadlines and never put things off to the last minute, a content calendar is an incredibly useful tool for organizing your content strategy. The truth is that it's hard to post regularly, especially if you're on the smaller side or are a one-man team. For starters, content marketing is essential and a must-have for success today. Having a consistent flow of content prevents lulls in your conversation with your audience and allows you to be a constant presence on their feed. This is what a content calendar does for you. It keeps you organized and you can use it to align content with your business goals. Content calendars are also good for visualizing content and seeing how it all fits together. You can even use one to tailor content around holidays or key events in your industry for an added boost in engagement. Go ahead and plan out content for the next week, month, quarter, or even year. Presented by Aumcore.com

1. 10 Steps to Creating a
Strategic Content Calendar in
2017
March 2017
Image Source: Pexels.com

2. 10 Steps to Creating a Strategic Content Calendar in 2017
1: Identify Your Target
Audience
You might as well be writing for the wind if you’re
writing without an audience in mind. These are
the people who WANT to read what you have to
say, so find them and tailor everything
specifically for them. Are they predominantly
male or female? What age range are you working
with? There are many groups and sub-groups out
there, each with different preferences. Before
you do anything else, identify your target
audience and WRITE FOR THEM.
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3. 10 Steps to Creating a Strategic Content Calendar in 2017
2: Figure out What Content
Resonates with Your Audience
and Fits Your Brand
What’s your audience most likely going to respond
to? In other words, what’s going to attract them to
your content and compel them to keep coming
back? If you completed the previous step, what
resonates with them should already align with
your brand. If not, then then go back and find an
audience because there’s no point in writing
content that doesn’t align with your brand. Simply
put, it’s a moot point.
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4. 10 Steps to Creating a Strategic Content Calendar in 2017
3: Set a Timeline and Decide How Often to Post…
but most importantly, BE CONSISTENT!
One of your goals is to build traction with your audience. Neither too few nor too many posts is good.
Find a middle ground that allows you to be a constant presence on your audience’s mind without being
a nuisance. Get a feel for your industry and how frequently your competitors post (and where). Which
days get the highest engagement? What about the times in a day? Once you find this out, set a timeline
and move on to step 4.
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5. 10 Steps to Creating a Strategic Content Calendar in 2017
4: Determine Where to Publish
Your Content
There’s a good number of outlets you can make
use of to publish your content. You have your
website (if you have one), other relevant websites
in your industry, and an array of social media
channels waiting to be used. Building off the last
step, which of these channels works best for your
industry? While Instagram works wonderfully well
for a fashion brand, it’ll probably do poorly for an
accounting firm. The same goes for other social
media channels such as Facebook, LinkedIn,
Twitter, Pinterest, and many more. Utilize most or
all of them, but reserve the most energy for the
one that works best.
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6. 10 Steps to Creating a Strategic Content Calendar in 2017
5: Write! Write! Write!
It’s finally time to write! As you’ve most likely heard, content is king. If you haven’t, here it is: content is
king. Your content is what’s going to keep your audience coming back, so write posts that are both
engaging and entertaining. Try different things out like photos, videos, designs, infographics, quotes,
etc. and see what your audience likes the most. Once you have this information, write, write, and write
some more.
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7. 10 Steps to Creating a Strategic Content Calendar in 2017
6: Start Publishing!
What comes after writing? That’s right, publishing! Schedule your publishing and make sure to set (and
meet) goals. Not only does this ease pressures because you have an approximate timeline to work with,
but adding routine to your publishing allows you to better focus.
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8. 10 Steps to Creating a Strategic Content Calendar in 2017
7: Promote Your Content on
Social Media Platforms
Once you start publishing, it’s time to promote
your posts. This means linking them on Facebook,
Twitter, LinkedIn, etc. This is also a good way of
reaching those who don’t subscribe to your
website or those who do a Google search on a
topic that matches what you wrote about. As such,
remember to use keywords in your post and its
description that potential readers can find you
with.
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9. 10 Steps to Creating a Strategic Content Calendar in 2017
8: Repurpose Old Content
and/or Syndicate on Third-
Party Sites
This step is twofold. First, you can repurpose
content by turning a post into an infographic,
making a video that covers what you wrote about
(bonus points if you do a live video —> very hot
nowadays), or anything else that entails
repurposing in some way. Similarly, you can
repurpose content by syndicating it on a third-
party website. Ideally, this website’s audience
should be your audience as well (no point in
writing for a tech site if you’re a fashion brand),
and should be larger than yours (you want to
benefit from their broader reach).
©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

10. 10 Steps to Creating a Strategic Content Calendar in 2017
9: Keep Abreast of Breaking
News/Stories & Add Them to
the Calendar
The news waits for no one. If an industry related
story breaks, you can bet your competitors will be
there to cover it. Don’t fall behind or let your
audience turn to your them; be the one they look
to for any and all coverage.
©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

11. 10 Steps to Creating a Strategic Content Calendar in 2017
10: Keep Your Content Calendar
Full
More of a suggestion than a step, this one is VERY
important. The last thing you want is to run out of
content mid-month and lose the traction you’ve
been building with your audience. This is why the
previous step is to incorporate trending topics to
your calendar; you want to have something in
place, a fail-safe of sorts, to write about that your
audience will benefit from. You can also have guest
writers post for you when you don’t have anything
to say (it happens). This will add some variety to
your site/blog and will encourage them to return
the favor and let you guest post for them.
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The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to
be shared or disclosed without prior authorization.