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Fishing Analogy



“TV is like casting a   “Digital and social media
wide net but not        marketing is like a lobster
knowing if there are      trap which slowly and
any fish around.”       surely attracts „lobsters‟.”

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TV Casting Net Digital Lobster Trap

  • 1. Fishing Analogy “TV is like casting a “Digital and social media wide net but not marketing is like a lobster knowing if there are trap which slowly and any fish around.” surely attracts „lobsters‟.”