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TV Ad Load versus Video Ad Load 2014 Augustine fou
1. January 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
TV Ad Load vs Online Video Ad Load
• For every 30 minute episode,
there are about 9 mins of ads
• For every 60 minute episode,
there are about 19 mins of ads
Viewers watched 1,067 minutes of
online video in March 2014 (17.8
hours/mo or 36 mins per day); Video
ads were 5.4% of all minutes
spent viewing video online.
TV Ad Load 23-30% Online Video Ad Load is 5.4%