1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
March 2013
Percent of Traffic
from Mobile

2. Augustine Fou- 2 -
72.5% from traditional
15.9% from tablet
11.6% from smartphone
27.5% from mobile (tablet + smartphone)
Site Traffic from Mobile
Augustine Fou- 2 -
Source: Monetate Q1 2014 Report
27.5%

3. Augustine Fou- 3 -
Percent of Traffic from Mobile
Source: Walker Sands via MarketingCharts, Jan 9, 2013

4. Augustine Fou- 4 -
Percent of Mobile / Total Users
Source: comScore via Business Insider March 29, 2013
Amazon – 22% from mobile
AOL – 12%
eBay – 22%
ESPN – 32% from mobile
Facebook – 17% from mobile
Glam Media – 17%
Google – 14%
Groupon – 69%
Microsoft – 5%
NYTimes – 25% from mobile
Pandora – 65%
Twitter – 35%
Yahoo – 11%
Yelp 34%
Zynga – 68% from mobile

5. Augustine Fou- 5 -
Mobile vs Desktop Users
Source: comScore via Business Insider March 29, 2013

6. Augustine Fou- 6 -
Site Traffic from Mobile
January 29, 2013 6
NY Times
8%
USA Today
10%
LA Times
11%
Washington Post
9%
Wall Street Journal
8%

7. Augustine Fou- 7 -
Site Traffic from Mobile
January 29, 2013 7
Source: Walker Sands via Business Insider Jan 2013

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Mobile Platform Breakdown
January 29, 2013 8
Source: Walker Sands via Business Insider Jan 2013

9. Augustine Fou- 9 -
Mobile as Percent of Traffic
by Industry Type
January 29, 2013 9
Source: Walker Sands via Business Insider Jan 2013

10. Augustine Fou- 10 -
Related Articles
Internet and Mobile Trends 2014
By: Augustine Fou, March 2014
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Biggest Lies of Television Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 10 -

11. Augustine Fou- 11 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

12. Augustine Fou- 12 -
APPENDIX

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Smartphone Uses Mirror Computer
Source: Harris Interactive 2013

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Top Smartphone Activities by Minutes
Source: O2 United Kingdom July 2012
Source: Onbile, October 2012

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Tablets and Desktops are
Alike
Source: eMarketer April 5, 2013
“Google has essentially decided that
tablets and desktops are similar enough
in terms of user intent and behavior that
they’re going to be treated the same.”
Jason Hartley
Group Media Director and Search
Marketing Practice Lead
360i

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Facebook – 2% from mobile
Source: Compete.com Feb 2013 data
2%

17. Augustine Fou- 17 -
Twitter – 6% from mobile
Source: Compete.com Feb 2013 data
5.9%

18. Augustine Fou- 18 -
Pinterest – 2% from mobile
Source: Compete.com Feb 2013 data
2.0%