click rates are lower at night and also during primetime

1. Online Ad CTR by Time
of Day
Source: Infolinks via MarketingCharts June 2013
-1-
Augustine Fou

2. Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing their
marketing spend across traditional and
digital channels. Within digital,
advertisers are already allocating most
dollars in performance ad types, to
maximize measurability and return.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-2-
@acfou
Augustine Fou