There are still opportunities for companies to become more specialized and build businesses around niches.

1. More Specialized
Not More Single-Purposed
Dr. Augustine Fou
December 6, 2012
-1- Augustine Fou

2. Amazon – mass market
Sell everything to everyone
104 million users per month
Source: Compete.com October 2012
-2- Augustine Fou

3. Newegg – specialized market
Sell electronics to enthusiasts
4 million users per month
Source: Compete.com October 2012
-3- Augustine Fou

4. Monoprice – niche market
Sell cables to niche users
170k users per month
Source: Compete.com October 2012
-4- Augustine Fou

5. More Specialized …
“More specialized sites can still carve
out a niche and build a viable,
profitable business around it; this is
different from the trend away from
single-purposed devices.”
- Augustine Fou
…not more single-purposed
-5- Augustine Fou

6. MP3 player
Personal music players are now built into every smartphone
-6- Augustine Fou

7. Digital camera
Digital cameras are now built into every smartphone
-7- Augustine Fou

8. Calculators
Every phone and smartphone has calculator built in
-8- Augustine Fou

9. Dr. Augustine Fou – Chief Digital Strategist
“I study trends and help clients
leverage digital tools and
techniques to innovate and
create sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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@acfou Augustine Fou