1. Mobile Marketing
Instead of thinking of mobile as a way you can push a message at people 24/7, think
of how they can advocate for your brand by sharing or talking about it.
“push marketing” advocacy
• SMS
• Email
• Location based
• Display ads
• In app ads
• Bluetooth
• Carrier Deck
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2. Dr. Augustine Fou
Dr. Augustine Fou is an industry-recognized thought
leader with over 16 years of management consulting
and digital strategy consulting experience, advising
marketing executives in digital strategy, search and
social media marketing. Dr. Fou is the former Group
Chief Digital Officer of Omnicom's Healthcare
Consultancy Group. Dr. Fou completed his PhD at
MIT at the age of 23. He started his career with
McKinsey & Company.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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acfou@mktsci.com