marketing budgets are on average 10% of the company revenues. In some industries, smaller portions of revenue are allocated to marketing.

1. Augustine Fou- 1 -
Marketing as Percent of Revenues
Source: Gartner March 2013

2. Augustine Fou- 2 -
Digital As Percent of Revenues
Source: Gartner March 2013

3. Augustine Fou- 3 -
Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on allocating and
optimizing their marketing budget across
traditional and digital channels.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
Augustine Fou@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

4. Augustine Fou- 4 -
Related Articles
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Branding Today: Why It’s Ineffective, Irrelevamt, Irritating, and
Impotent
By: Augustine Fou, June 21, 2012
Search Kicks Display in Effectiveness
By Augustine Fou, April 2012
Display Ad Benchmarks
By Augustine Fou, August 2013
Mythbusting TV Advertising
By: Augustine Fou Feb 2014
Augustine Fou- 4 -