Marketers are turning to desperate measures to trick customers rather than focusing on real innovation that provides genuine new value.

1. Augustine Fou- 1 -
Marketers Getting
Desperate
- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013

2. Augustine Fou- 2 -
Chipotle Faked Twitter Hack
- 2 -
Chipotle admitted to Mashable yesterday that it faked a Twitter hack
Source: Business Insider July 25, 2013

3. Augustine Fou- 3 -
Twitter Faked Own Reviews
- 3 -
Twitter apologizes for faking positive reviews of its own ad platform
Source: SF Gate July 25, 2013

4. Augustine Fou- 4 -
So What?
“NOT cool, guys. Faking your own twitter hack
and faking positive reviews of your own ad
platform? Trust takes time to build up, but can be
lost overnight due to these bone-headed
marketing things you do.” Better to spend time
thinking of things that provide real value rather
than tricking customers.”
Augustine Fou- 4 -
- Dr. Augustine Fou

5. Augustine Fou- 5 -
Dr. Augustine Fou – Digital Consigliere
“I help advertisers formulate digital
strategy and map to legitimate and
effective tactics. I also call BS on dumb
ideas and help clients find better ways to
accomplish their marketing goals than
some short term gimmick. ”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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LinkedIn: http://linkd.in/augustinefou