1. HR/Recruiting Industry
Disrupted by DigitalLNKD
Dr. Augustine Fou @acfou
http://linkedin.com/in/augustinefou
Marketing Science Consulting Group, Inc.
New York, NY 646 867 0826
July 27, 2012 1

2. HR-related companies
MWW Monster Worldwide -48% 1-yr
DHX Dice Holdings -48% 1-yr
HSII Heidrick & Struggles -38% 1-yr
MAN Manpower -37% 1-yr
KELYA Kelly Services -30% 1-yr
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3. LinkedIn (LNKD) performance
LNKD +10% since IPO
July 27, 2012 3

4. So What?
“LinkedIn provides context and
community to both job seekers and
providers. Others are matchmakers
without context or real
differentiation.”
- Dr. Augustine Fou
April 25, 2012 4

5. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs,
marketing executives, and global brands.
He helps clients make the transition from “traditional”
advertising to marketing that is optimized for the new
digital world.
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
July 27, 2012 5
acfou@mktsci.com

6. APPENDIX
July 27, 2012 6

7. LinkedIn Revenue by Product
Source: Company Filing 10-K March, 2, 2012
Native monetization revenues (hiring solutions, premium subs) = 70%
Advertising / Marketing Solutions = 30%
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