Display Ad Click Through Rate Benchmarks vs Search Ads

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Notice the trend over many years. It doesn't change much. Display ad click through rates are in the 0.1 - 0.2% range. So if you are getting 1% CTR or 10% or even 100% click through rates, something is wrong. Double check it.

Daten & Analysen

December 2017 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Display Ad Benchmarks
0.16% avg
Worldwide, All Formats
0.06% avg
United States, HTML5 display ad
Source: Google

December 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Industry-wide Ad Benchmarks
search ads
1.91% avg
display ads
0.35% avg
Source:
WordStream

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