Digital time spent per week surpasses TV, according to 2 different studies. Considering only connected digital device time, consumers are spending more time in digital than watching TV. Furthermore, there is overlap in the use of devices - e.g. TV and smartphone at the same time.

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Source: Experian via Marketing Charts March 2014
Weekly Time Spent on Digital
Considering only connected devices
(where ads can be delivered), time
spent with these digital devices
totals 41:58 /wk (6 hrs per day)
versus 4 hrs per day for TV.
42 hours digital
27 hrs TV

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Daily Use of Major Media
Source: eMarketer via Marketing Charts August 2013

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Mobile App Time Exceeds Desktop Web
Source: comScore via Marketing Charts March 2014

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Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
main area of focus is reducing ad waste
due to fraud – fake impressions, clicks,
leads, and sales.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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Augustine Fou
- 5 -
ROI Case for Solving Ad Fraud
By: Augustine Fou January 2014
Digital Ad Fraud Briefing
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By: Augustine Fou, March 2014
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By: Augustine Fou, November 2013
The Magnitude of Digital Ad Fraud
By: Augustine Fou, November 2013

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APPENDIX

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Weekly Time Spent
Source: Experian via Marketing Charts March 2014