Cable vs content providers' disputes won't end well for either of them.

1. Who is Killing
Themselves Today?
(cable vs conent)
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
Marketing Blog - http://go-digital.net/blog/
July 11, 2012.

2. Starz vs Netflix
February 2012
Starz pulls
thousands of
movies and TV
shows from Netflix
after failing to
agree on renewal.
Source: Engadget, February 27, 2012
July 11, 2012 2

3. AMC vs Dish Network
July 2012
Popular AMC
shows like “Mad
Men” were pulled
from Dish
Network,
impacting 14
million users.
Source: ABC News, July 3, 2012
July 11, 2012 3

4. Viacom vs DirecTV
July 2012
Viacom channels
blacked out for 20
million DirecTV
customers
Source: http://money.cnn.com/2012/07/11/technology/directv-viacom/
July 11, 2012 4

5. So What?
“Content providers are finding it harder to
make money. They need to charge more, but
cable providers are not able to pay up. This
points to a „breaking point‟ at which content
providers must go direct to consumers via
„access points‟ like YouTube.”
- Dr. Augustine Fou
July 11, 2012 5

6. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on innovating
their marketing and business
models as entire industries are
changed around them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
July 11, 2012 6
acfou@mktsci.com