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Cupcake presentation
- 1. Project: Cupcake! Audrie, Hunter, Linh, and Lauren
- 3. The FACTS…
- 4. Our feelings about these facts
- 5. Public Opinion -Choice Anxiety -Lack of time -Money-consciousness
- 7. East of Highway 135
- 8. Jeffery Gitomer Believes the only way a business can be successful is if it both listens and delights their customers.
- 9. Solution to the Criteria • East of highway 135 in Wichita • The shop must primarily sell cupcakes, have a physical address for purchases, and must appear in a Google search. • We judged on the location of the shop, if the shop had a website, and the ingredients used. – Organic, gluten free, vegan, low fat, or other special diet accommodations.
- 10. Physical Appearance • We judged the physical appearance of the shops. – This includes: Atmosphere- décor, seating, music, and lighting – Cleanliness of the shop and of it’s bathrooms
- 11. Customer Service • We recorded time spent, and friendliness of the staff. – Whether or not we were greeted, if employees smiled, and if they proactively offered assistance
- 12. Pricing and Value • Exact cost before tax • For value, we looked at the cupcakes height and circumference. Then measured the height with icing and without. • Asked about extra services, discount clubs, specials, bulk discount etc.
- 13. Hygienic Food Preparations • How employees handle food, wear gloves, maintain their hair.
- 14. Solutions • We found fourteen different bakeries in Wichita. • We narrowed the search down to just five shops – Small Cakes, Sweetly Scrumptious, Wichita Cake Creations, Cloud 9 Cupcakes, and Twizted Confections all east of highway 135.
- 15. Decision • Used an expert’s opinion – JD Power and Comsumer Reports to come up with much of our surveuy • As a gorup we used the data to collect our audience’s opion • Used majority rule • Unanimous decision • Consensus
- 17. Small Cakes
- 18. Cloud 9
- 21. The Decision • Wichita Cake Creations was the best!
Hinweis der Redaktion
- East Wichita has a lot of locally owned shops that sell cupcakes, but which provides the best overall customer experience?
- 1)We found 14 cupcake shops in Wichita that show up in a Google search. 2) We all like cupcakes for breakfast. 3) All of us drive through east Wichita to get to class. 4) Filler details… blabla.
- We wanted to solve this problem because..
- Discuss choice anxiety as group phenomenon. (this just mean more than 2 options make a person think too hard, or give up) Talk about an interview with someone who has had this. Lack of time “the economy is bad.”