Dit is een toolbox voor iedereen die zakelijk actief wil worden op social media. De presentatie bevat tips & tricks, stappenplannen en handige links.

1. Toolbox
Social Media
Tips &
tricks

2. 1. • Online professional network
2. • Network for microblogging
• Social network for sharing
3. personal updates

3. Create or
update your
1.
LinkedIn
profile!

4. • What is it?
• Online professional network
• Keep in touch with customers and
colleagues.
• Available on your smartphone.

5. • Why choose LinkedIn?
• If you want to:
• Build your network.
• Keep in touch with colleagues
and customers.
• Get insights about how you
are connected to people outside your
own network.
• Join groups based on common interests.

6. • Top 5 functions
1. Build a network - link with your
connections, customers, clients and
relations
2. Messaging: send and receive messages
from your connections (safe & easy).
3. Online resumé / business card.
4. Join groups - connect through common
interests.
5. Status updates - share your knowledge.

7. Creating a
profile

8. • Go to www.linkedin.com

9. • Fill in first name, last name, email
address and a password and click
the button...

10. • Fill in the fields and click ‘create my profile’.

11. • You can skip the next two steps.
• Choose a basic account, you can
upgrade later if you want.

12. • Follow the steps (answer the questions)
presented on your screen to complete your
profile!

13. • You can also watch these videos for
an introduction on how to create a
profile.
• Part I
• Part II

14. Update your
profile

15. 1 2
4
3
5
6

16. • Step 1: profile picture
• Go to ‘edit profile’ and choose a
profile picture. Remember this is
the very first thing people will see
of you.
• Head & shoulders
• Normal work clothing
• Choose a picture that conveys
your energy and personality

17. • Step 2: professional headline
• Choose a ‘professional headline’. This is the
first info that people read when they search
for you on LinkedIn or on Google
• LinkedIn has automatically chosen a
professional headline based on the work
experience you provided. Check if it’s the
correct one
• If not: choose
your current
function and
company

18. • Step 3: professional experience
• Make sure your professional
experience is complete.
• Add positions that
are missing.
• Edit positions that
are incomplete.

19. • Step 4: Education
• Make sure your educational
experience is complete.
People often relate to your
background.
• Add education that is
missing.
• Edit education that is
incomplete.

20. • Step 5: additional information
• Update your ‘Additional
Information’. People love to
see which websites you relate
to and what your general
interests in life are.
• Add one or more websites
that you feel connected to.
• Interests reflect the things
you do and like, beyond
your professional interests.

21. • Step 6: summary
• Make sure your summary reflects your
professional experience in one or two
sentences.
• Don’t forget the
specialties: Something
customers can check
to make sure you’re
the right person.

22. • Do’s... (1/2)
• Find your colleagues and connect! You can search for
people using the search box in the upper right corner.
• Take your business cards and connect with customers
and other relevant connections.
• Take a look at the list with ‘people that you may
know’ (below the search box) to be sure you don’t
forget to connect with people that you’ve worked with.

23. • Do’s... (2/2)
• Join groups to share thoughts and knowledge
about specific subjects with others.
• You can search for groups using the search
box.
• Install the LinkedIn app on your smartphone.

24. • Don’ts...
• Don’t accept invitations to connect
from people that you don’t know.
• Don’t send invitations to connect to
people that you don’t know.

25. • Tips & useful links
• Learning centre Linkedin
• Using LinkedIn for sales
• App for iPhone & iPad
• App for Blackberry
• App for Android

26. 2. Start using
Twitter

27. • What is it?
• Network for microblogging:
messages with a max of 140
characters.
• Sharing interesting content on
business, hobbies and personal
matters.
• Available on your smartphone.

28. • Why choose Twitter?
• If you want to:
• Extend your network quickly.
• Don’t mind that your messages are
visible to anyone.
• Share content (like news, videos or
blogs) and reach lots of people.
• Leverage the enormous potential reach
of the network.

29. • Top 5 functions
1. Timeline: see chronologically what the
people you follow are sharing.
2. Share tweets with information, knowledge,
or interesting links with your followers.
3. Interacting: react on messages and get
replies (public or private).
4. Hashtags: click on hashtags to see all
tweets sent using that hashtag.
5. Twitter lists: create lists of Twitter
accounts that you follow, based - for
instance - on subject.

30. Creating a
profile

31. • Step 1
• Go to www.twitter.com:

32. • Step 2: fill in personal data
• Fill in:
• Name
• Email address
• A password or passphrase
• Click the button...

33. • Step 3: Twitter name
• Your Twitter name should be chosen with this in
mind:
• Try to use your own name or that of your
company.
• Using numbers or funny names is not
considered professional.
• Keep it simple, short (max = 15 characters) &
memorable.
• Changing your Twitter name is possible without
losing your followers, but try to avoid having to
do this by starting with the perfect name.

34. • Step 4: Follow the steps...
• Tip: Use the profile picture you used for
Linkedin

35. • Step 5: Find & follow people
• Use the search box to type in names, or
Google the persons name you’re looking for
and add ‘twitter’.
• Click ‘Follow’ to start following an account.

36. • Step 6: Start tweeting
• Compose your tweet & send!

37. • To consider...
• It’s possible to create a ‘Protected account, but...
• You will not be able to leverage the open character of Twitter.
• Your tweets will not be searchable (including hashtags).
• People will not be able to share your tweets, reducing your potential
reach
• People will not be able to see right away why you are the expert on a
certain subject.

38. Good to
know

39. • #Hashtags
• Use hashtags to categorize Tweets by keyword:
• The hashtag symbol ( # ) is placed in front of a relevant
keyword or phrase (no spaces) in a tweet to categorize it.
• Clicking on a hashtag in any tweet shows you all other
Tweets marked with that keyword..
• Hashtags can occur anywhere in the Tweet – at the
beginning, middle, or end.
• Hashtagged words that become very popular are often
Trending Topics.
• Further reading

40. • @replies & Mentions
• An @reply is any update posted by clicking the
"Reply" button on a Tweet.
• A mention is any Twitter update that contains
"@username" anywhere in the body of the
Tweet.
• If you use an @reply or a mention, the person
you are ‘talking to’ will get a notification. This
will increase the chances of being (@)replied to...
• Further reading

41. • Retweets (RT)
• A retweet is a re-posting of someone else's Tweet.
• Retweets look like normal Tweets with the author's
name and username next to it, but are distinguished by
the retweet icon and the name of the user who
retweeted the Tweet.
• This makes it possible to see tweets from people you
don’t follow in your timeline
• The ‘old fashioned’ way of retweeting is placing RT
@username for the retweeted tweet
• Further reading

42. • Tips & useful links
• Beginners guide to Twitter
• Tips for business from Twitter
• App for iPhone and iPad
• App for Blackberry
• App for Android

43. 3.
Use Facebook
wisely

44. • What is it?
• Social network used for sharing
personal updates, photos, videos
and links.
• Available on your smartphone.

45. • Why choose Facebook?
• If you want to:
• Connect with friends & family.
• Share important things in life
with your friends and family.
• Stay updated on the lives of your
friends and family.

46. • About privacy
• Facebook is best seen as an informal
network, where friends connect, speak their
mind and share photos, videos and other
media.
• Be sure that you know who can see what
you share by taking a good look at the
privacy settings.
• You can decide which info (status updates,
photos etc) is available to friends, friends
of friends, or to anyone on Facebook.

47. • Privacy

48. • Tips & useful links
• Read about Facebook privacy
• Nice tips using Facebook for business
• Extended guide to Facebook
• App for iPhone & iPad
• App for Blackberry
• App for Android

49. • Questions?
• Contact me at:
• andreas@witpapier.nl
• +31 6 42 010 939
• @andreaswillemse
• nl.linkedin.com/in/andreaswillemse