Easy add all kinds of MP4, MOV, M4V video to iTunes! Step by step guide describes how to import MP4, MOV, M4V video to iTunes for easy t ransfer MP4 to iPod/iPhone/iPad/Apple TV.

1. How to Solve Can't Add Video MP4, MOV to iTunes on
Mac or PC?
Symptoms
iTunes failed to import Video MP4, MOV, M4V files to sync and transfer Video
MP4, MOV, M4V to iPod, iPhone, iPad, Apple TV.
• Situation 1
o Can not add Video MP4, MOV, M4V to iTunes whatever by
drag-and-drop or by file import to library.
o iTunes accepts some Video MP4, MOV, M4V files, but not
others.
o Now iTunes can no longer import MP4, MOV, M4V videos since
I upgraded to Lion.
o I have always been able to import my Video MP4, MOV, M4V
files into my iTunes but after I just upgraded my iTunes it no
longer allows me to import these files.
• Situation 2
o iTunes does successfully import Video MP4, MOV, M4V files,
but it failed to sync the MP4, MOV, M4V files to iPod, iPhone,
iPad or Apple TV and only leave the message that one or more
of the videos being synced from your iTunes library are not in
the correct format to be played on your iPhone, iPad, or iPod.
Reason and Resolution
iTunes can handle just about any file format that works with QuickTime and
will play any file purchased or downloaded from the iTunes Store. If you've got
video files that end with a .mov, .m4v, or .mp4 file extension, you can import
them to iTunes with ease. However, the video MP4, MOV, M4V video must
meet the following specifications: it must be encoded as 540 kbit/s (minimum)
MPEG-4 video (H.264) with an approximately 128 kbit/s AAC audio track or
encoded as 1.5 Mbit/s (minimum) MPEG-4 video (H.264) with a minimum 128
kbit/s AAC audio track. If not, you will fail to import MP4 to iTunes.

2. Even if your Video MP4, MOV, M4V files meet the above specifications and
are added to iTunes successfully, it may still fail to sync to iOS devices. For
iPhones, iPads, and video-capable iPods play videos in more specific video
formats and codecs.
In order to successfully add Video MP4, MOV, M4V to iTunes as well as sync
MP4 to iPod, iPhone, iPad, we have better convert the MP4, MOV, M4V files
to both iTunes and iOS supported MPEG-4 format.
Step by Step Guide on How to Convert MP4, MOV, M4V to iTunes and iOS
Supported Format
The following will introduce a step by step guide on how to convert MP4 to
iTunes and iOS devices including iPod/iPhone/iPad/Apple TV compatible
video format.
Make Preparation: Run Bigasoft iTunes Video Converter
Free download the powerful MP4, MOV, M4V Video to iTunes Converter -
Bigasoft iTunes Video Converter (Mac Version, Windows Version), install and
launch it, the following interface will pop up.

3. Step 1 Import MP4, MOV or M4V file
Click "Add File" button to add MP4, MOV or M4V movie file to Bigasoft Video
to iTunes Converter. Or you can also drag and drop your MP4, MOV or M4V
file directly to the main interface of this powerful Video to iTunes Converter.
Step 2 Set iTunes and iOS supported MPEG-4 format
Click the drop-down button on the right side of the "Profile" to set iTunes and
iOS devices (including iPod, iPhone and iPad) compatible "MPEG4
Video(*.mp4)" as output video format from "General Video" Category.
To import high defination MP4 video like 1080p, 720p to iTunes, select
MPEG4 HD Video (*.mp4) from "HD Video" Category. And you can click
"Setting..." button to define the specific video resolution.
Step 3 Convert MP4 to iTunes supported format
Click "Convert" button to start and finish converting MP4 to iTunes and iOS
compatible video format.

4. Step 4 Add MP4 MOV, M4V video to iTunes
Start iTunes, and then choose File > Add File to Library to import the
converted MP4, MOV or M4V files to iTunes or you also can simply drag and
drop this converted MP4 movie to the iTunes Movie Library.
Transfer MP4, MOV, M4V Video to iPod/iPhone/iPad
After importing MP4 to iTunes, it is just easy to play MP4 in iTunes. Or you
can also connect your iPod, iPhone or iPad to computer for sync and transfer
MP4 to iPod/iPhone/iPad with the help of iTunes.
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