PRSA Georgia Social Media 101 - How Social Media Is Influencing the Media and Customers

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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at PRSA Georgia Independent Counselors Event on 2/26/09 in Atlanta.

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Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/

Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL

Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/

Principles to Communicating Your Message Today

“ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit

http://www.web-strategist.com/blog/2009/02/20/how-baby-boomers-use-social-media/

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PRSA Georgia Social Media 101 - How Social Media Is Influencing the Media and Customers

1. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

2. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

3. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

4. PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

5. Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

9. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

10. Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/

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13. http://search.twitter.com

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22. Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL

23. Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/

24. Principles to Communicating Your Message Today

25. “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit

26.

27. http://www.web-strategist.com/blog/2009/02/20/how-baby-boomers-use-social-media/

28. Source: Slideshare.net JohannesBhakfi

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31. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com

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34. Digital Asset Optimization

35. Digital Asset Optimization

36. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

37. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media