This presentation was part of the PRSA Michigan 2010 Conference held on 4/22/10. Leveraging Your Brand in a Digital World from Strategy to Execution was a joint presentation with Curtis Jackson from The Quell Group, and Michael Pranikoff, PR Newswire Global Director of Emerging Media. This is the presentation by Pranikoff on the execution of the strategy. www.prnewswire.com
Value Proposition canvas- Customer needs and pains
Leveraging Your Brand in Digital World
1. Leveraging Your Brand in a DigitalWorld From Strategy to Execution Follow The Conversation Twitter Hashtag #PRevolution
2. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
26. Pursue social media as part of a comprehensive communications strategy “It’s not about using new media; it’s about using media in new ways” Dr. Craig Lefebvre
33. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out over PRNewswire The Long Tail of Public Relations Press Release Conversation Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
34. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
35. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
76. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
77. Leveraging Your Brand in a Digital World From Strategy to Execution Follow The Conversation Twitter Hashtag #PRevolution
Hinweis der Redaktion
When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.