How SEO Can Dramatically Improve your PR Strategy Webinar from PR Newswire on 8/12/08 Online media rooms are a key component of an organization's PR strategy, and it's not just the media who rely on them-consumers, investors and analysts are looking at them as well. Because the Internet is so important to business, professional communicators have recognized that they must either ramp up their online media rooms-including optimizing them for search engines-or lose out on publicity, awareness and/or sales opportunities. Moderator: Dee Rambeau, Managaing Partner, The Fuel Team http://www.linkedin.com/pub/0/387/916 Panelists: Michael Pranikoff, Director of Emerging Media, PR Newswire http://www.linkedin.com/pub/0/5b4/560 Jon Guerringue, Director of Marketing for UBM LLC's Global Sales and Marketing group http://www.linkedin.com/pub/3/12b/891

1. Five Steps for Optimizing your press releases and Online MediaRoom August 12, 2008 A PR Newswire Webinar

16. In the beginning… Prior to June 06, basically had a frame into PRN site. Jon Guerringue

17. In the beginning… Prior to June 06, basically had a frame into PRN site. Most search results came from PRN site. Jon Guerringue

23. New MediaRoom Jon Guerringue

24. New News Release Jon Guerringue

25. New Home with RSS Jon Guerringue

26. Results for “UBM News” Jon Guerringue

27. Results for “CMP News” Jon Guerringue

28. Getting CMP in Search Results This site replaces the content previously found on CMP.com. On February 29, 2008, CMP Media LLC (also referred to as CMP Technology) became United Business Media LLC. At that time, four technology divisions were also established… Jon Guerringue

29. RSS Feed on TechWeb Jon Guerringue

30. RSS Feed on TechInsights Jon Guerringue

31. Sample Search Results Today Jon Guerringue

32. Sample Search Results Today Jon Guerringue

33. Integrated Custom Search Results Jon Guerringue

34. Same Search but in Google Jon Guerringue

35. MediaRoom Traffic Since Launch Jon Guerringue

38. Over 50% of searches performed use 2 or 3 words SEO & The News Release Michael Pranikoff

40. Copy and Paste Release Here SEO & The News Release Michael Pranikoff Place keywords or phrases here to check for proper word density for search engine optimization of a release.

41. Social Media Optimization Michael Pranikoff

42. Social Media Optimization Michael Pranikoff

45. Social Media Optimization Michael Pranikoff

46. Digital Asset Optimization Michael Pranikoff

47. Digital Asset Optimization Michael Pranikoff