Анатолій Денис - Meet Magento Ukraine - Migration to Magento - mission possible

1. Migration to Magento:
Mission possible
Anatoliy Denys, CEO at MagneticOne
September 6, 2014

2. Why Migrate?
Functionality limits
Zero or very slow source cart development
Small and inactive community (templates /
extensions / support etc.)
Data security issues
Other

3. What are the source platforms?
Open source/commercial shopping carts
Customized shopping carts
SaaS shopping carts
Custom-developed stores

4. Popular migrations to Magento
1. OpenCart -> Magento
2. osCommerce -> Magento
3. VirtueMart -> Magento
Upgrade Magento Go -> Magento CE
Magento CE <-> Magento EE

5. Well planned is half done
Source store analysis
Hosting & domain
Test data migration
Magento updates & customizations
SEO & Design
Final data migration and update
Post-migration processes

6. Source Store Analysis
What you currently
have at Source Store?
What you
have to add?
What you don't
have to move?

7. Hosting and Domain
Server requirements (Hard & Soft)
Access (back-end, FTP, SSH)
SSL
Server/environment tuning
Magento installation

8. Test Data Migration
Why do we need a test migration?
- software / hardware issues
- visual issues (encryption, images,
templates)
- data structure and relations (products,
orders, customers etc.)
- other unforeseen issues

9. Updates & Customizations
Magento templates
Install and configure extensions
(SEO, Shipping, Payment etc.)
Optimize Magento

10. SEO
301 Redirects
Friendly URLs
Setup robots.txt
Setup error pages (404/500)

11. SEO
Duplicated content, redirect to/from www.***
Classic: Title, Keywords, Description, Alt tag
Google: Analytics, Webmasters, Adwords etc.

12. Data Migration
Products & images
- configurable products and attributes
- downloadable, bundle, group etc.
Categories and images
Customers
Orders
Reviews

13. Data Migration Issues
Different structure
Incompatible data fields
Password encryption
Duplicates

14. Data Migration Issues
Images
Data loss
Language and charset encoding
Currencies, taxes, etc.
Security (CC info, clients database sharing)

15. Data Migration Ways
Manual transfer
Use internal import-export tools
Custom-developed scripts
Hire a web studio / freelancer
Use automated migration tools
Customized automated migration tools

16. Test Data Migration Results
Data integrity
Fully functional design/template
Cart functionality (forms, search, emails etc)
Follow a full customer experience:
landing/front page - product search - add to
cart - checkout - payment - thank you page

17. Go Live
Update domain TTL to 10 minutes
Announce downtime & notify customers
Maintenance mode
Backup Data

18. Go Live
Stop taking orders and doing changes at
your source store
Recent data migration
Redirect or switch NS

19. Post-migration
Clear Magento cache and perform reindex
Out of stock products
Monitor customers feedbacks
Check traffic from Google
Check your position in Google output
Check Google Webmasters for errors

20. Summary Notes
Migration is possible :)
There are few ways to perform migration
Migration can take from 2 days to 2 months
Have a migration plan
Hire a reliable contractor
Test everything during and after migration

21. Thank you!
Anatoliy Denys
CEO at MagneticOne
a.denys@magneticone.com