1. © 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 1 1
2013 LIDS
Fan Experience
SUPER BOWL XLVII

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Susanne Andrey Stuart Fingerhut Bryan Yen

3. © 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 3

4. LIDS FAN EXPERIENCE
THE CONCEPT
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 4

5. EXPERIENTIAL SEQUENCE
1. Pre-Game Experience
2. In-Game Experience
3. Post-Game Experience
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PRE-GAME EXPERIENCE
“Welcome to the Big Show!”

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IN-GAME EXPERIENCE
PAth to Victory

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IN-GAME EXPERIENCE
Pixel Wall

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IN-GAME EXPERIENCE
Pixel Wall

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IN-GAME EXPERIENCE
“Play Action”

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POST-GAME EXPERIENCE
“We are the champions”

12. LIDS FAN EXPERIENCE
ULTIMATE FAN CHALLENGE
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 12

13. In-Game Experience
The Ultimate Fan Challenge is series of
check-in points placed throughout the
selling space to test the knowledge, skills
and passion of Super Bowl fans.
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KNOWLEDGE - CHECK 1
NFL Trivia Stage
It’s Fan Vs Fan in a head-on competition of NFL
and Super Bowl trivia. Put your knowledge to the
test by supporting your team in a full-cerebral
match-up!

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SKILL - CHECK 2
QB CHALLENGE

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SKILL - CHECK 2
CONE DRILLS

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PASSION - CHECK 3
Touch Down Showdown
Fans show off their Super Bowl passion by
recording their personal touchdown dance. Video
cameras surround a mini End Zone and set the
context of this final check point. The video is
hosted online and voted on by a global audience
of football fanatics.

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ULTIMATE FAN CHALLENGE
Social Scoreboard
A scoreboard turns the LIDS Fan Experience into a
competition the opposing teams fans. Each team’s
score is generated from:
• Scores from the “Ultimate Fan Challenge”
• Sales data of team merchandise
• Tweets with team hashtags from Fans not
attending the Super Bowl
• Number of fans who enter each team’s side of the
entryway

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ULTIMATE FAN CHALLENGE
Social Scoreboard
The Social Scoreboard can auto-tweet updates on
the scores to motivate fans to return and perform
more challenges, make more purchases or tweet
more team support in the days leading up to the
Super Bowl game.
All fans that contribute to the Social Scoreboard
receive access to a unique LIDS Facebook page
where they can redeem an exclusive Super Bowl
XLVII reward from local Lids retail locations. Fans
become social influencers as they share their access
with friends and family.

20. LIDS FAN EXPERIENCE
NEW SELLING OPPORTUNITIES
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 20

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INTERACTIVE SHOPPING
EXPERIENCES
Driving shoppers back to LIDS Retail Stores
1. When a purchase is made, a custom QR or
URL code is printed on the receipt.
2. When scanned this QR/URL goes to a LIDS
Facebook page
3. When the page is Liked a certificate is
emailed or available for print to take to a local
LIDS retail store for an in-store purchase
discount

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DIGITAL SHOWROOM
Access to all LIDS’ has to offer
A new LIDS Locker Room format featuring
a digital showroom where visitors can scroll
through all available NFL team merchandise.
Purchases can be accomplished via QR
code generated by each item selected. Fans
purchase it on the spot and have it delivered to
their home.

24. LIDS FAN EXPERIENCE
EXPERIENTIAL DETAILS
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 24

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VISUAL DESIGN DIRECTION
Refined Color Palette

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COLORS & GRAPHICS
DYNAMIC PATTERNING

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QUOTE WALLS
Inspired by the Legends of the Game
DAN MARINO
TROY VINCENT

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CHALK WALLS
Inspired by the Plays of the Game

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WATER COOLER DISPLAY
Inspired by the Victory of the Game

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MODULAR SLIDING DISPLAYS

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2013 LIDS FAN EXPERIENCE INTERIOR

32. © 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 32
Thank you!