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Main findings of Finpro 09 Pulse Survey

     Executive Summery in Machinery sector




                   Finpro CSE


              January-February, 2009
1. Background & investigated areas
Background
•  Finpro CSE has contacted the relevant associations and major companies in
     •    Construction,
     •    Logistics &
     •    Machinery sector
•  The geographical coverage was Central and Southeast Europe, as in following countries
     •    Austria
     •    Czech Republic,
     •    Slovakia
     •    Hungary
     •    Slovenia
     •    Croatia
     •    Serbia
     •    Romania
     •    Bulgaria
     •    Turkey
•  Around 100 managers were interviewed
•  The phone-based survey was conducted in February 2009.
•  Special note: the Survey is not based on representative primary research, it just gave some
   “feelings” & summarize some subjective thoughts from market players` point of views.



                                                                                        © Finpro ry / 2009
2. Main findings from Finpro Pulse 09 survey
                                        Pulse 09: Machinery

           6,0


           5,0


           4,0


           3,0


           2,0


           1,0


           0,0




                                         Performance     Openness
Notes:
•   Scaling at sector performance from 1 (deep recession) to 7 (healthy growth)
•   Scaling at sector openness from 1 (no opportunities to launch new technologies & business model)
    to 7 (lucrative business to come up with new technologies & business models)
                                                                                               © Finpro ry / 2009
3. Major comments from the region
Country              Sector performance                     Major problem in the         Major opportunity in your
                                                                   sector                         sector
           Strongly linked to the building happening.      The fall in exports to        Building economically , i.e.
                                                           Romania, Bulgaria, Ukraine,   utilizing the advantages of the
           Expect among other things initiatives from      Poland and Hungary            steel structure compared to
           the public institutions for economic                                          massive construction and timber
           recovery. So far the extent of utilization of                                 construction.
           the companies is still satisfying.
Austria                                                                                  By substantial conversion to
           Strong break-downs of building activity                                       international regulations and
           particularly in the new EU states are                                         standards (EURO CODE)
           however expected.                                                             reducing of the competition of
                                                                                         cheap suppliers from south and
                                                                                         Eastern European states
           Dramatic situation, expect it to be much        Lack of projects              Very difficult to say, investors
           worse then 2008                                 Demand of steel has gone      are scared, but infrastructure
                                                           down in several industries.   remains an option
           Whole industry is suffering and probably
           this will continue until the end of 2009        Automotive sector is          Surprisingly construction sector
Czech                                                      affected the worst.           seems to have still steady
Republic                                                                                 demand due to infrastructure
                                                                                         projects




                                                                                                        © Finpro ry / 2009
3. Major comments from the region
Country           Sector performance                 Major problem in the sector           Major opportunity in your
                                                                                                    sector
           Extremely difficult times. They monthly   Market is over saturated with all     No real opportunities at the
           TO is EUR 30 000 and they need EUR        kinds of products, industries are     moment
           120 000 just to survive, and not let go   too dependent on one another
           people. They are not the only                                                   Qualified & cheap workforce,
           company in that situation.                Instability, dead market              but no real opportunities

Slovakia   Extremely difficult for companies
           whose business depends on the
           automotive sector. They still have work
           to do, but it all comes from Hungary,
           companies with only Slovak customers
           have no new projects coming. Nothing
           happening in the market
           Majority of Hungarian companies           Lack of quality labour (engineers),   Open to the Russian market,
           working as sub-contractors for            lack of quality material              Acquisitions on the market:
           Western companies (many                                                         Small companies are in the
           Scandinavians as well), 30-40%            Problems at Clients in Western        target
           capacities would be free                  EU, Hungarian machinery sector
                                                     strong linked with German &           Consolidation, EU-fund driven
           -15-20% decrease                          Austrian markets                      construction works
Hungary    -20-25% free capacities will be
           avalable                                  Deeper recession, company             Cleaning the market &
                                                     bankruptcies at underfinanced or      consolidation --> cost efficient &
           -35-40% free capacities will be           strongly bank-linked companies        reliable companies will survive
           available, SME`s financial problems
                                                     Clients have financial program to     Consolidation as cleaning the
                                                     get loan from banks                   market & acquisitions
                                                                                                        © Finpro ry / 2009
3. Major comments from the region
Country          Sector performance                    Major problem in the sector                  Major opportunity in your
                                                                                                             sector
                                                                                                 Don't know. Maybe government helps
                                                       No orders, no work to do, 30-40% drop
           Really bad. Members estimate a drop
                                                                                                 financially some projects that influences
                                                       in employment
           of 40-60%.
                                                                                                 positively to this sector as well.
                                                       Lack of orders. Sales drops.
Slovenia                                                                                         Generally markets go down. This
           Going down maybe 20%.
                                                                                                 company tries to survive the first wave
                                                                                                 of companies collapsing and when there
                                                                                                 are fewer players on the market it is
                                                                                                 easier to get orders.
           -50% drop, Clients (German, Austrian,       Financial problems at Austrian &          More activities outside EU (e.g. Arabia,
           French) in problem                          German Clients                            Iran)

           -20 % drop, end-clinets troubles in         No orders                                 Market consolidation & new markets in
Croatia    Germany (70-80% of Croatiaq export)                                                   the 2nd half 2009
                                                       Increasing orders from major export
                                                       market (Germany)                          EU financed projects, market
                                                                                                 consolidation
           Nothing much happening in the sector        Foreign investors may decide to cease     A lot of companies to be privatized:
           at the moment, waiting for the              operation due to the crisis (Fiat might   FAP, 14 oktobar…
           privatization to take place                 partially close down from March, US
                                                       Steel as well)                            Further privatization
           Sector is pretty dead, for example: last
Serbia     year 750 new freight railway carriages      Law and legislation is the biggest
           were bought, but 0 plans for this year, 0   problem, especially extremely strict HR
           plans for production as well                laws where privatization is concerned.
                                                       CEO is Slovak, he says they are much
                                                       stricter then in the rest of the Europe


                                                                                                                   © Finpro ry / 2009
3. Major comments from the region
Country            Sector performance                      Major problem in the               Major opportunity in your sector
                                                                  sector
           The number of the equipments delivered         Financial problems (cash           4 billion Euro will be available till 2013 from
           in 2008 increased only by 7% compared to       flow)                              UE funds to be invest in infrastructure projects
           2007, the same situation will be also in                                          (roads and railways)
                                                          Orders from the strategic
           2009
                                                          clients will drop in the first     Diversifying the products and establishing new
           We expect good performances. Our sector        half of the year.                  partnerships with the clients we had to refuse
           is not affected directly by the economical                                        earlier.
                                                          lack of subcontracting work
           crises. We do not depend on certain
Romania                                                   opportunities for foreign
           clients or sectors.                                                               no real opportunities at this moment in the
                                                          international companies; lack
                                                                                             machinery sector;
           General recession (30- 40% drop due to         of liquidities;
           the decreasing orders from major foreign
                                                                                             New highways - his clients will sell more
                                                          non-paid invoiced and late
           clients); focusing on revitalizing the sales
                                                                                             machineries and also spare parts will be
                                                          payment, difficult to take
           channels;
                                                                                             needed
                                                          loans
           30% less orders in 2009 compare to 2008
           Sector is mainly export oriented and there     Less orders, which will lead       Ideal time for well established foreign
           is decrease in order stock from foreign        to closing down of some            investors to begin new operations in Bulgaria
           partners.                                      factories and increase of          due to more predictable cost structure. Easier
                                                          unemployment.                      to find outsourcing partner due to free
           20-30% free capacity                                                              production capacities.
                                                          Decrease in orders, definitely     Restructuring of the sector, more efficient
                                                          there will be some
           Machinery sector is very dependent on                                             operations.
Bulgaria                                                  bankruptcies of smaller
           export, so it will experience serious
                                                          companies.                         Development of new products; restructuring of
           difficulties in 2009.
                                                                                             the sector and consolidation. Only good and
                                                          Slowdown in construction and       efficient companies will survive.
                                                          related sectors will lead to
                                                          less orders.                       Finding new markets and partnerships.
                                                          It will be difficult to keep the   Healthy companies will manage the problems
                                                          employees in house due to          of the global economic slowdown.
                                                          decreasing orders.
                                                                                                                    © Finpro ry / 2009
3. Major comments from the region

Country       Sector performance            Major problem in the      Major opportunity in your
                                                   sector                      sector
          Expecting to keep 2008 level      Demand shortage and      Positive enlargements in
                                            suspend in investments   Russia and Central Asian
          It is expected that the Turkish                            Countries
          machinery export will slow        Shrinking of domestic
          down in 2009 due to the           and foreign demand       The movement in the
          global financial crisis. There                             markets of the neighbor
Turkey
          will be a downturn of 25% in                               countries.
          internal market. But in the                                Willingness of the Turkish
          second half of 2009 it will                                companies to produce high
          take an upward trend and                                   technological and value
          could catch the performance                                added products.
          of 2008 in 2010 and 2011.




                                                                                   © Finpro ry / 2009

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R Finpro Pulse 09 Survey In Machinery 090320 Final

  • 1. Main findings of Finpro 09 Pulse Survey Executive Summery in Machinery sector Finpro CSE January-February, 2009
  • 2. 1. Background & investigated areas Background • Finpro CSE has contacted the relevant associations and major companies in • Construction, • Logistics & • Machinery sector • The geographical coverage was Central and Southeast Europe, as in following countries • Austria • Czech Republic, • Slovakia • Hungary • Slovenia • Croatia • Serbia • Romania • Bulgaria • Turkey • Around 100 managers were interviewed • The phone-based survey was conducted in February 2009. • Special note: the Survey is not based on representative primary research, it just gave some “feelings” & summarize some subjective thoughts from market players` point of views. © Finpro ry / 2009
  • 3. 2. Main findings from Finpro Pulse 09 survey Pulse 09: Machinery 6,0 5,0 4,0 3,0 2,0 1,0 0,0 Performance Openness Notes: • Scaling at sector performance from 1 (deep recession) to 7 (healthy growth) • Scaling at sector openness from 1 (no opportunities to launch new technologies & business model) to 7 (lucrative business to come up with new technologies & business models) © Finpro ry / 2009
  • 4. 3. Major comments from the region Country Sector performance Major problem in the Major opportunity in your sector sector Strongly linked to the building happening. The fall in exports to Building economically , i.e. Romania, Bulgaria, Ukraine, utilizing the advantages of the Expect among other things initiatives from Poland and Hungary steel structure compared to the public institutions for economic massive construction and timber recovery. So far the extent of utilization of construction. the companies is still satisfying. Austria By substantial conversion to Strong break-downs of building activity international regulations and particularly in the new EU states are standards (EURO CODE) however expected. reducing of the competition of cheap suppliers from south and Eastern European states Dramatic situation, expect it to be much Lack of projects Very difficult to say, investors worse then 2008 Demand of steel has gone are scared, but infrastructure down in several industries. remains an option Whole industry is suffering and probably this will continue until the end of 2009 Automotive sector is Surprisingly construction sector Czech affected the worst. seems to have still steady Republic demand due to infrastructure projects © Finpro ry / 2009
  • 5. 3. Major comments from the region Country Sector performance Major problem in the sector Major opportunity in your sector Extremely difficult times. They monthly Market is over saturated with all No real opportunities at the TO is EUR 30 000 and they need EUR kinds of products, industries are moment 120 000 just to survive, and not let go too dependent on one another people. They are not the only Qualified & cheap workforce, company in that situation. Instability, dead market but no real opportunities Slovakia Extremely difficult for companies whose business depends on the automotive sector. They still have work to do, but it all comes from Hungary, companies with only Slovak customers have no new projects coming. Nothing happening in the market Majority of Hungarian companies Lack of quality labour (engineers), Open to the Russian market, working as sub-contractors for lack of quality material Acquisitions on the market: Western companies (many Small companies are in the Scandinavians as well), 30-40% Problems at Clients in Western target capacities would be free EU, Hungarian machinery sector strong linked with German & Consolidation, EU-fund driven -15-20% decrease Austrian markets construction works Hungary -20-25% free capacities will be avalable Deeper recession, company Cleaning the market & bankruptcies at underfinanced or consolidation --> cost efficient & -35-40% free capacities will be strongly bank-linked companies reliable companies will survive available, SME`s financial problems Clients have financial program to Consolidation as cleaning the get loan from banks market & acquisitions © Finpro ry / 2009
  • 6. 3. Major comments from the region Country Sector performance Major problem in the sector Major opportunity in your sector Don't know. Maybe government helps No orders, no work to do, 30-40% drop Really bad. Members estimate a drop financially some projects that influences in employment of 40-60%. positively to this sector as well. Lack of orders. Sales drops. Slovenia Generally markets go down. This Going down maybe 20%. company tries to survive the first wave of companies collapsing and when there are fewer players on the market it is easier to get orders. -50% drop, Clients (German, Austrian, Financial problems at Austrian & More activities outside EU (e.g. Arabia, French) in problem German Clients Iran) -20 % drop, end-clinets troubles in No orders Market consolidation & new markets in Croatia Germany (70-80% of Croatiaq export) the 2nd half 2009 Increasing orders from major export market (Germany) EU financed projects, market consolidation Nothing much happening in the sector Foreign investors may decide to cease A lot of companies to be privatized: at the moment, waiting for the operation due to the crisis (Fiat might FAP, 14 oktobar… privatization to take place partially close down from March, US Steel as well) Further privatization Sector is pretty dead, for example: last Serbia year 750 new freight railway carriages Law and legislation is the biggest were bought, but 0 plans for this year, 0 problem, especially extremely strict HR plans for production as well laws where privatization is concerned. CEO is Slovak, he says they are much stricter then in the rest of the Europe © Finpro ry / 2009
  • 7. 3. Major comments from the region Country Sector performance Major problem in the Major opportunity in your sector sector The number of the equipments delivered Financial problems (cash 4 billion Euro will be available till 2013 from in 2008 increased only by 7% compared to flow) UE funds to be invest in infrastructure projects 2007, the same situation will be also in (roads and railways) Orders from the strategic 2009 clients will drop in the first Diversifying the products and establishing new We expect good performances. Our sector half of the year. partnerships with the clients we had to refuse is not affected directly by the economical earlier. lack of subcontracting work crises. We do not depend on certain Romania opportunities for foreign clients or sectors. no real opportunities at this moment in the international companies; lack machinery sector; General recession (30- 40% drop due to of liquidities; the decreasing orders from major foreign New highways - his clients will sell more non-paid invoiced and late clients); focusing on revitalizing the sales machineries and also spare parts will be payment, difficult to take channels; needed loans 30% less orders in 2009 compare to 2008 Sector is mainly export oriented and there Less orders, which will lead Ideal time for well established foreign is decrease in order stock from foreign to closing down of some investors to begin new operations in Bulgaria partners. factories and increase of due to more predictable cost structure. Easier unemployment. to find outsourcing partner due to free 20-30% free capacity production capacities. Decrease in orders, definitely Restructuring of the sector, more efficient there will be some Machinery sector is very dependent on operations. Bulgaria bankruptcies of smaller export, so it will experience serious companies. Development of new products; restructuring of difficulties in 2009. the sector and consolidation. Only good and Slowdown in construction and efficient companies will survive. related sectors will lead to less orders. Finding new markets and partnerships. It will be difficult to keep the Healthy companies will manage the problems employees in house due to of the global economic slowdown. decreasing orders. © Finpro ry / 2009
  • 8. 3. Major comments from the region Country Sector performance Major problem in the Major opportunity in your sector sector Expecting to keep 2008 level Demand shortage and Positive enlargements in suspend in investments Russia and Central Asian It is expected that the Turkish Countries machinery export will slow Shrinking of domestic down in 2009 due to the and foreign demand The movement in the global financial crisis. There markets of the neighbor Turkey will be a downturn of 25% in countries. internal market. But in the Willingness of the Turkish second half of 2009 it will companies to produce high take an upward trend and technological and value could catch the performance added products. of 2008 in 2010 and 2011. © Finpro ry / 2009