Dr. Experience & Mr. Product

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What is the difference between product management and user experience? Are the two roles different or the same? And if you can only choose one, which one should you pick to help deliver the next winning project? A brief look at what it really takes to deliver killer experiences. (Video after slide 1) Get the Swag On! Meetup The Family Paris, March 30th 2015

Design

DR. EXPERIENCE & MR. PRODUCT
Get the SWAG On! #17
Paris, March 30th 2015
alberta soranzo | @albertatrebla | wearefriday.com

image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/

“A great product manager has the brain of an
engineer, the heart of a designer and the speech
of a diplomat.”
Deep Nishar, LinkedIn

the practice of designing
products, processes,
services, events, and
environments with a focus
placed on the quality of
the user experience
and culturally relevant
solutions.
an organizational lifecycle
function within a company
dealing with planning,
forecasting, and
production, or
marketing of a product or
products at all stages of the
product lifecycle.
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
source: wikipedia.org

EXPERIENCE DESIGN PRODUCT MANAGEMENT
images: museoscienza.org and alciom.com

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
2 Understanding the Domain and User 1
2 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
1 Understanding the Domain and User 1
1 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman

If you can only have one, pick someone who is
obsessed with good design, listens to the
users and champions culture where it matters.

MERCI
alberta soranzo | @albertatrebla | wearefriday.com

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Dr. Experience & Mr. Product

1. DR. EXPERIENCE & MR. PRODUCT Get the SWAG On! #17 Paris, March 30th 2015 alberta soranzo | @albertatrebla | wearefriday.com

4. @albertatrebla

10.

11. WHO MADE THAT?

12. image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/

13. XD BUSINESS TECH

14. XD BUSINESS TECH PRODUCT MANAGEMENT

15. image: www.romanpichler.com/

16. “A great product manager has the brain of an engineer, the heart of a designer and the speech of a diplomat.” Deep Nishar, LinkedIn

17. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

18. the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. an organizational lifecycle function within a company dealing with planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT source: wikipedia.org

19. EXPERIENCE DESIGNER image: uxpin.com

20. PRODUCT MANAGER image: uxpin.com

21. PRODUCT TEAM image: uxpin.com

22. DON’T BELIEVE ME?

23.

24.

25.

26.

27. EXPERIENCE DESIGN PRODUCT MANAGEMENT images: museoscienza.org and alciom.com

28. images: thesweetsetup.com

29. WHAT’S A STARTUP TO DO?

30. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT 2 Acting As Product Owner 1 2 Understanding the Domain and User 1 2 High Level Requirements 1 1 User Stories 1 1 Site Maps, Wireframes and Prototypes 2 1 Usability Testing 2 source: Patrick Neeman and Stephanie Bergman

31. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT 2 Acting As Product Owner 1 1 Understanding the Domain and User 1 1 High Level Requirements 1 1 User Stories 1 1 Site Maps, Wireframes and Prototypes 2 1 Usability Testing 2 source: Patrick Neeman and Stephanie Bergman

32. If you can only have one, pick someone who is obsessed with good design, listens to the users and champions culture where it matters.

33. MERCI alberta soranzo | @albertatrebla | wearefriday.com

Dr. Experience & Mr. Product

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