A presentation given by Ann Treacy (Treacy Information Services) to the Professional Women in Real Estate group in St Paul Minnesota on September 10, 2009.

1. IPod: YouTube7 Online Marketing Tools Ann TreacyTreacy Information Services atreacy@treacyinfo.com

2. Things to Consider What is your goal? What will get you there? How will you measure success? Here are some tools…

3. 1. Web Site 56% of those surveyed said they would like live help before making a real estate purchase online Make it easy for them to contact you! Social Media will boost your SEO

4. 2. Email Newsletters/Alerts Collect email addresses & permission Send regularly or periodically Send something of value Track results If I had limited funds and limited time. This is the one thing I would do for online promotion.

6. Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…

8. 4. Microblogging/Twitter Microblogging limited to 140 characters, sent only to subscribers A great way to advertise last minute opportunities Twittering goes to a web site or comes as a text message

9. Application in Real Estate Search for Twits in your area – follow them, befriend themhttp://search.twitter.com/advanced Search for folks looking for homes Tweet from local hotspots

10. 5. Photo Sharing An easy way to post a lot of pictures on your web site A good way to get found for people looking for pictures or posting pictures for you A good way to sell a house Get comments

11. 6. Video Sharing Start a YouTube Channel - YouTube You don’t need quality video. Do video tours, give advice (Monthly Skinny) Easier than writing a blog for some people

12. 7. Join a Social Network LinkedIn, Facebook, MySpace, Plaxo… Great for renewing connections with friends, colleagues, new employees Build your expertise, talk about what you’re doing or selling or buying..

13. Facebook – Advanced Use Facebook Page Visible to everyone View visitor statistics Add applications Marketplace Sell/advertise items Group Visible only to group members Able to send bulk invitations – so easier to grow list of members Events Post open houses, invite folks

14. Ride the tailcoats… Post a comment on a blog Ask social media savvy clients to mention you Partner with others for e-newsletters or other specials

15. Just Start! Resources from the presentation can be found at www.byteoftheweek.com/ Or www.slideshare.net/atreacy Ann Treacy atreacy@treacyinfo.com 651.239.4581

16. Bonus Slide