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POL 140 
Fall 2014
Who votes –and who doesn’t? 
What makes people vote the way they do? 
Why don’t people vote?
Age Older > Younger 
Gender Women > Men 
Income Richer > Poorer 
Education College Degree > HS Graduate 
Race and Ethnicity Mixed Evidence
Panel Study: Use a sample of the population and ask them 
throughout campaign if their views have changed over time. 
Truman Dewey
• Our voting decision takes places in a social context. 
• Inherit partisanship from family and peers 
• Strong pull when similar socio-economic status (SES) and religion 
• Impact of political homogeneity 
• What about “Cross-Pressured” voters?
Political Socialization 
Party ID 
Political Attitudes 
Voting Decision 
How are attitudes formed? 
 Feelings toward the 
Democratic and 
Republican candidates 
 How well each party 
manages government 
 Group interests (“knows 
people like me”) 
 Domesticpolicy issues 
 Foreign policy issues
Voting based on past performance 
If you are the incumbent: 
 Remember great things? 
 “Are you better off than you were four years ago?” 
If you are the challenger: 
 Remember problems? 
 “Are you better off than you were four years ago?”
Voting based off of future considerations 
If you are the incumbent: 
 Plans for a new term if re-elected 
 What will future look like with challenger? 
If you are the challenger: 
 Reject incumbent’s policies 
 Vote for change in years ahead
Economic theory is based on assigning costs and benefits to 
voting—and then making a decision on whether to vote or not. 
Isn’t it always logical to vote? Downs would say, “Maybe” 
R= PxB – C + D 
Probability of 
Reward “Civic Duty” 
from Voting 
vote 
“mattering” 
Benefits of 
Voting 
Costs of 
Voting
POCKETBOOK VOTING SOCIOTROPICVOTING 
Deals with your 
personal finances 
Deals with national 
indicators of financial 
health (e.g. deficit)
Citizens’ political 
knowledge hasn’t increased 
in the last few decades.
Party ID 
 Is candidate a Republican or a Democrat? 
Interpersonal Communications 
 Friends and Family; “Opinion Leaders” 
The Media 
 Agenda-Setting, Priming, and Framing 
Idea of “Representativeness” 
 People compare actual candidate to “ideal” version
Legal Obstacles 
Attitude Changes 
Voter Mobilization 
Decrease in Social Connectedness 
Generational Changes 
The “Rational Nonvoter”
Voting and Political Participation

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Voting and Political Participation

  • 2.
  • 3. Who votes –and who doesn’t? What makes people vote the way they do? Why don’t people vote?
  • 4.
  • 5. Age Older > Younger Gender Women > Men Income Richer > Poorer Education College Degree > HS Graduate Race and Ethnicity Mixed Evidence
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Panel Study: Use a sample of the population and ask them throughout campaign if their views have changed over time. Truman Dewey
  • 11. • Our voting decision takes places in a social context. • Inherit partisanship from family and peers • Strong pull when similar socio-economic status (SES) and religion • Impact of political homogeneity • What about “Cross-Pressured” voters?
  • 12.
  • 13.
  • 14.
  • 15. Political Socialization Party ID Political Attitudes Voting Decision How are attitudes formed?  Feelings toward the Democratic and Republican candidates  How well each party manages government  Group interests (“knows people like me”)  Domesticpolicy issues  Foreign policy issues
  • 16. Voting based on past performance If you are the incumbent:  Remember great things?  “Are you better off than you were four years ago?” If you are the challenger:  Remember problems?  “Are you better off than you were four years ago?”
  • 17. Voting based off of future considerations If you are the incumbent:  Plans for a new term if re-elected  What will future look like with challenger? If you are the challenger:  Reject incumbent’s policies  Vote for change in years ahead
  • 18.
  • 19.
  • 20. Economic theory is based on assigning costs and benefits to voting—and then making a decision on whether to vote or not. Isn’t it always logical to vote? Downs would say, “Maybe” R= PxB – C + D Probability of Reward “Civic Duty” from Voting vote “mattering” Benefits of Voting Costs of Voting
  • 21. POCKETBOOK VOTING SOCIOTROPICVOTING Deals with your personal finances Deals with national indicators of financial health (e.g. deficit)
  • 22.
  • 23. Citizens’ political knowledge hasn’t increased in the last few decades.
  • 24. Party ID  Is candidate a Republican or a Democrat? Interpersonal Communications  Friends and Family; “Opinion Leaders” The Media  Agenda-Setting, Priming, and Framing Idea of “Representativeness”  People compare actual candidate to “ideal” version
  • 25.
  • 26. Legal Obstacles Attitude Changes Voter Mobilization Decrease in Social Connectedness Generational Changes The “Rational Nonvoter”