4. How researcher will study empirical question
Must answer several questions:
What theory or propositions will be tested?
What are the appropriate units of analysis?
▪ Units of Analysis vs. Units of Observation
5. What measurements are needed?
Nominal, Dichotomous, etc.
Ecological Fallacy and Reductionalist Fallacy
How will this information be collected?
What statistical procedures will be used to
analyze the data?
Qualitative, Quantitative, Mixed Methods
6. Purpose of Investigation
Feasibility and Practicality
Research Objectives:
#1: Establish relationship between DV and IV
#2: Demonstrate results in real life (external validity)
#3: Does one phenomenon precedes another?
#4: Eliminate alternative explanations
7.
8. “Correlation Does Not Equal Causation”
Correlation
Variable associated with one another
Positive and Negative Relationships
Causation
One variable directly causes or explains the other
How do we establish causality in research design?
9. Association / Covariation
Randomization
Statistical Control
Time Order
Context
Nonspuriousness
10.
11. Observed relationship between X andY is
spurious (or partly spurious) if there exists a third
variable “Z” which is:
A cause ofY
Correlated with X