4. Focus on Social Life & Participant Experiences
Emphasis on Exploratory Questions
Use of Inductive Reasoning
Flexible Research Design
Researcher Subjectivity
8. Social science research is rooted in some kind
of observational technique
We collect data in this way everyday
Examples?
9. Direct vs. Indirect
Participant vs. Nonparticipant
Overt vs. Covert
Structured vs. Unstructured
10. Direct Observation
Directly observing behaviors among individuals,
groups, or societies
Observation can be structured or unstructured
Indirect Observation
Indirectly observing behaviors among individuals
groups, or societies
11. Participant Observation
Investigator is both actor and spectator
Regular participant in the activities being observed
Example: Studying Campaigns; Social Problems
Nonparticipant Observation
Observer does not participate in group’s activities
or become a member of the group or community
Example: City Council Meetings
12. Acceptance by group is necessary
Use of informants
Advantages? Disadvantages?
14. ADVANTAGES
Natural Setting
Opportunity to
observe for long
periods of time
Degree of accuracy
and completeness
DISADVANTAGES
Many instances of
political behavior are
not accessible for
observation
Lack of control over
the environment
“Small-N” Problem
15. Overt Observation
Those being observed are aware of the investigator’s
presence and intentions
Covert Observation
Investigator’s presence is hidden or undisclosed
His or her intentions are disguised
Example: Public Restrooms and HandWashing
16. Structured Observation
Investigator looks for and systematically records
incidence of specific behaviors
Unstructured Observation
All behavior is relevant, at first, and recorded
▪ Only later, upon reflection, will investigator distinguish
between important and trivial actions
20. People generally behave as they would
ordinarily
Investigator is able to observe for longer
periods than would be possible in laboratory
setting