The document discusses tips for writing blogs about complex or technical topics in a way that simplifies the information and makes it relatable to audiences without expertise in the topic. Some key points include: - Assume the reader has no background knowledge and explain topics simply - The level of knowledge assumed in the writing should depend on the intended audience - simplify more for general audiences - Use analogies, examples, and personal experiences to illustrate concepts and engage readers emotionally - Break large topics into bite-sized pieces over multiple blog posts for digestibility - Use clear, evocative language instead of jargon to engage readers not familiar with the topic

1. Writing Blogs About
Technical or Complex Topics
Hosted By: special guest:
@Atomic_reach @Horizonpeak
Why is it important to simplify messages
when writing on complex topics?
CBarrows @CBarrows
Assume the person reading it doesn’t have any idea on the topic. That’s why you write simple!
#atomicchat
Justin Simonson @JustinSimonson
It can be hard enough to get people to arrive on your content, don’t push them away by
confusion! #AtomicChat
Ira Haberman @irahaberman
If you can’t break a story down to it’s simplest parts, you’re not a good story teller. #AtomicChat
For complex topics, what level of
knowledge should you be writing at?
Diana Wolff @di_wo
Depends on where you’re writing. For a popular blog, write a basic level of knowledge. Higher
on a specialized blog. #atomicchat
Matt LaCasse @MattLaCasse
You’d better be able to explain whatever it is you’re discussing from top to bottom. #atomicchat
Sourabh Sharma @sssourabh
I often feel complex topic writers should collab with general topic writers to elevate the writing
into simplicity #atomicchat
How can we make our audience relate
better with the content?
Jessica Mehring @HorizonPeak
Use analogies and examples to illustrate your points. #atomicchat
Justin Simonson @JustinSimonson
Pay attention to social, blog comments, etc. Your audience will tell you what they want to learn!
#AtomicChat
Joe Gullo @joegullo
Share a personal experience. Tug at the emotions. #atomicchat
How can we keep it simple?
Jessica Mehring @HorizonPeak
Keep the information bite-sized. Break big topics down. Create a series of posts if you need to.
#atomicchat
The Middle Child @LindsayFultz
You should be able explain value prop in less than 120 characters. If not, ask a 3rd grader to
explain what you do -- #atomicchat
Ira Haberman @irahaberman
When you write jargon filled posts, you likely don’t separate yourself from the herd. Cut through
with clarity and simplicity. #atomicchat
Jessica Mehring @HorizonPeak
Technical topics sometimes bring out our monotonous voices, for some reason. Use evocative
language. #atomicchat
Jessica Mehring @HorizonPeak
Bring the five senses into your blog post (judiciously). Use language that evokes emotions.
#atomicchat
Brandon Harig @BH_Social
Effective #socialmedia #marketing is about telling a story that makes customer feel like a
character, not outsider #atomicchat
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@eskimon
What tips can we take from the world of
fiction writing?
What do you think are the most important
writing tips?
Simon Kemp @eskimon
Always add value to the audience. Know how you are making their lives richer or their world a
better place #atomicchat
Jessica Mehring @HorizonPeak
My most important piece of advice tonight... Proofread! #atomicchat
Brian Blatnicki @BrianBlatnicki
Rid your writing of complex/technical gobbledygook that turns off target audiences #atomicchat
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