Socially Savvy Seminar-DFW
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Socially Savvy Seminar-DFW
- 1. Welcome to… Marketing Campaigns that deliver results via Social Media Presented by Jackie Bese Managing Partner at Atomic Design & Consulting #SSSDFW @AtomicJackie
- 2. WHO AM I LISTENING TO …AND WHY? Jackie Bese; AtomicDC.com 15 years as Internet Marketing Agency Owner B2B, B2C, Nonprofit, Publishing, Sports and Public Active in Social Media Marketing Community HASHTAG: #SSSDFW @AtomicJackie
- 3. TODAY’S FOCUS Integrating Social Media into your business Simple ways to manage your networks Some common mistakes we see Making sense of it all HASHTAG: #SSSDFW @AtomicJackie
- 4. Twitter Vocabulary • @mention or @reply example: @AtomicJackie • RT, Tweet example: RT @AtomicJackie • #hashtag example: #SSSDFW • DM or “DM me” example: d AtomicJackie • Via • #FF HASHTAG: #SSSDFW @AtomicJackie
- 5. Families, Friends and Brands are driving people to social media sites like Facebook, Twitter, and YouTube. HASHTAG: #SSSDFW @AtomicJackie
- 6. “Ouch, I just got in a car wreck!” WHO CARES? HASHTAG: #SSSDFW @AtomicJackie
- 7. THE IMPORTANCE OF ACTUALLY LISTENING HASHTAG: #SSSDFW @AtomicJackie
- 8. WHERE TO START, HOW TO MANAGE ALL OF THIS? HASHTAG: #SSSDFW @AtomicJackie
- 9. GETTING STARTED: DEFINE GOALS HASHTAG: #SSSDFW @AtomicJackie
- 10. GETTING STARTED Places you may need to be… • Google+ “Participate where your • Facebook customers, staff, and • Twitter vendors already are. • LinkedIn / LI Groups How do you know • Foursquare where that is? • Flickr ASK if you have to!” • Blogs • Industry Specific Niches HASHTAG: #SSSDFW @AtomicJackie
- 11. GETTING STARTED: PROMOTION Be sure to involve your entire organization. The company staff should know why & how you are using social media. PROMOTION TIPS Have staff promote, place in your email newsletter & marketing materials, website(s), email signatures, receipts & invoices, banner ads, get Creative! HASHTAG: #SSSDFW @AtomicJackie
- 12. TOOLS AND LINKS Search.Twitter.com/Advanced HootSuite.com / TweetDeck.com TweetAdder.com SocialMention.com Google.com/analytics HashTracking.com Enterprise Level: MarketMeSuite, MutualMind, Raven, Radian 6, Visible Technologies HASHTAG: #SSSDFW @AtomicJackie
- 13. My Favorite Discovery & Management Tools http://search.twitter.com/advanced Hootsuite.com Tweetadder.com HASHTAG: #SSSDFW @AtomicJackie
- 14. Hootsuite HASHTAG: #SSSDFW @AtomicJackie
- 15. Tweet Adder Find. Add. Remove. Automate! HASHTAG: #SSSDFW @AtomicJackie
- 16. SocialMention.com Topics Sentiment Top keywords Top users Top hashtags # Sources Links to articles HASHTAG: #SSSDFW @AtomicJackie
- 17. COMMON MISTAKES We see these all the time… • No defined professional manager • No SM policy for employees • No strategy, goals, measurements defined • Inconsistent branding & naming • Me!! Me!! Me!! • Infrequent updates • Not claiming directory listings (ie. Google Places) • Staff not promoting HASHTAG: #SSSDFW @AtomicJackie
- 18. Facebook Quick Tips – 80/10/10 Rule • Create a landing page • Invite clients to participate • Entertain • Inform • Ask for the business • Add photos • Promote others • Leverage Facebook ads HASHTAG: #SSSDFW @AtomicJackie
- 19. Location Based Social Media Check in, add tips & ratings to locations around your area to alert people you’re nearby. HASHTAG: #SSSDFW @AtomicJackie
- 20. SEO BENEFITS Social signals are factoring in organic results. Personalized results are already a reality for searchers!
- 21. MEASURING ROI: AN IMPERFECT SYSTEM • Direct / referral traffic to site • Organic search results • Event participants • Newsletter registrations • Reach, Fans, Engagement • Redeemed offers • Support costs down? • Recruiting costs down? HASHTAG: #SSSDFW @AtomicJackie
- 22. CASE STUDY: DAVEYOBRIEN.ORG • Doubled previous years’ registrations in 18 days • Over 3,000 Facebook fans in first month (now almost 20,000) • At height of campaign; mentioned every 2 minutes on social media • 8,431% increase in site traffic after one month HASHTAG: #SSSDFW @AtomicJackie
- 23. Thank you, time for Questions…? Connect with me here: Twitter.com/atomicjackie LinkedIn.com/in/jackiebese Facebook.com/jackiebese Download these slides at: AtomicDC.com HASHTAG: #SSSDFW @AtomicJackie
Hinweis der Redaktion
- What is the DRIVING factor behind all of this social media.
- Back to who is DRIVING social media? Well, perhaps this person…
- Many of us are looking for that magic cash cow but few define what exactly that is. Goals of social media can be everything from Increase sales & awarenessDecreasing costsAttracting Quality TalentListening for changes in the market placeIncreasing customer loyalty And so much moreStart your push into Social media with some of these questions answered.