Three ecommerce trends in 2013 are omnichannel shopping, the rise of digital decision making power, and big data analytics. Omnichannel refers to consumers researching and purchasing across multiple channels like online and in-store. Digital devices now influence most of the purchasing process, and big data can track consumer journeys across channels to improve personalization and conversions.

1. Ecommerce trends 2013!
3 trends shaping a 4th

2. Mark Lewis!
Digital strategy &
concept development!
twitter.com/mmark!

3. Omnichannel!

4. Digital decision power!
80% use the internet for research and purchase
71% want digital content in-store
65% research online and purchase in shop
40% research in shop and purchase online
24% use 3 channels

5. ”!
Cross-channel shopping
journeys involving
mobile devices rose on
average by 20 percent
from last year.
Cisco study

6. Ubiquitous!
10-15% of global internet
traffic is mobile
1 in 3 research on mobile
in-store
Smartphones influence
5% of retail sales in USA
SoMoLo
”2nd screen”

7. Online offline!

8. What do others say?!
Ratings & reviews influence purchases
Social media is important for awareness

9. Effective content?!

10. Big data!

12. ”Big” data!
Track all touch points
Analyse user journey and need
Consolidate data sources cross channels
Use internal data to enhance experience!

13. Segmentation!

14. Segmentation = conversion!!
Increases converstion rate
More parameters give better conversion

15. Personalisation!

16. What I didnʼt know I wanted!
2 in 3 wants personalised experience
Opt-in / opt-out

17. Experience!

18. Customer experience!
Market differentiation
Customer loyality
Additional sales
Cross-sales
Reduced price sensitivity
Word of mouth!